Matte Collection Confidence Campaign 2022
The influence of social media on how young women see themselves is unquestionably profound. In this social media-driven age, societal beauty standards have negatively impacted many things, including self-esteem and confidence.
Body positivity is a social movement that advocates for the inclusion of all bodies, regardless of size, shape, skin tone, gender, or physical limitations, while rejecting modern beauty standards as an unfavorable societal construct.
Matte Collection, an Atlanta-based fashion and swimwear brand, recently launched a Confidence Campaign surrounding body positivity where they teamed up with Angela Simmons to combat unrealistic beauty standards. The campaign's goal is to spread love and light on the idea that everyone's body is beautiful.
The company takes pride in being forward-thinking and placing every woman's body, shape, and style at the forefront of both its clothing designs and its manner of doing business.
Matte’s basic principle is that every woman deserves to look and feel her best without spending too much money on clothes. The brand feels that embracing a clean, simple, minimalist aesthetic is the best approach to achieve this aim.
In an interview with For(bes) The Culture, TV personality and entrepreneur Angela Simmons and founder of Matte Collection, Justina McKee discussed how they hope to inspire all women to truly embrace and accept their bodies.
Justina Mckee, Founder of Matte Collection
Mckee emphasizes that no one is perfect and that everyone has imperfections while speaking about how she exemplifies the body confidence that she hopes other women would gain from the campaign.
"I had to mature into a place where I could fully accept who I was. Now, when I look in the mirror, I embrace both my beauty and my flaws. Nobody can take that confidence away from me when I enter rooms,” expresses Mckee.
For years, Simmons has shamelessly displayed her natural body. She emphasizes the significance of unapologetically loving one's body while encouraging other women to follow in her footsteps.
“I've come to realize the most important lesson, is to help people develop self-confidence. I was really insecure as a child and had to learn to appreciate my body at a young age. I was quite young when I started to take on my shape and didn't really comprehend it. Once I accepted my curves, I stopped feeling self-conscious about who I was,” states Simmons.
Outside of showcasing images of women who already have confidence, Mckee states that during the campaign they recruited models of all different sizes to display a true view of women.
“Our intention was for women to identify with someone else, learn something from that, and feel more confident about themselves by thinking, ‘Maybe I can do this because I see her doing it.’ We've already begun to witness this as a result of the campaign, which prompted us to launch a contest in which women create their own videos where they express their confidence in themselves,” tells Mckee.
Angela Simmons for Matte Collections 2022 Confidence Campaign
Overall, Simmons' message is clear: she is not attempting to discourage anyone from having plastic surgery, but she does want more women to feel confident in themselves before making that decision.
“I would never say never; if I want to get a breast lift or enhance something, I see nothing wrong with it. But I believe in self-love before taking that step. If I already love myself, upgrading will make me love myself even more,” explains Simmons.
According to Mckee, the primary objective of this campaign is inclusivity. When it comes to body positivity, Mckee and Simmons both agree that it's critical for the culture to come together.
“When it comes to it, we have the most power. I believe that when women speak up for one another, it gives the next woman the fortitude and ability to be able to do the same thing. We can all benefit from that because it starts to feel like a community. Being able to love yourself and your body and to be proud of who you are while doing so, will help the next generation and will allow us to rely on one another while also healing each other in the process,” states Simmons.
Moving ahead, Mckee believes that one of Matte's methods for maintaining momentum after the thrill of the campaign has died down is to ensure that representation is always visible.
“Making certain that as a brand, we display imagery that is inclusive of all forms, sizes, races, and more, is a must. We have decided that the Confidence Campaign will be an annual fixture for our brand, ensuring that we continue to do our part for all of the people who see and support the brand,” tells Mckee.
Sneak peek video HERE . For more visit mattecollection.com
