The evolution of product-led growth: we’re entering the “choose your own adventure” era

Andrew Capland
Growth Hackers
Published in
15 min readApr 22, 2022

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I’ve spent the last 15 years working in B2B SaaS.

I was one of the first 200 employees at HubSpot, and saw first hand what high-growth felt like from the inside. Then I joined Wistia, where I started and scaled the growth team and helped the company acquire hundreds of thousands of users. Later, I worked in the…

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Founder of Delivering Value. Mentoring and advising growth teams. Former growth at @PostscriptIO, @Wistia & @HubSpot. Follow me at https://twitter.com/acapland