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One Company A/B Tested Hybrid Work. Here’s What They Found.

Harvard Business Review

The six-month experiment reversed managers’ opinions on hybrid work — and offers three important lessons.

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There’s a Smarter Way to A/B Test

Kellogg Insight

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

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Why You Should Start A/B Testing Your DEI Initiatives

Harvard Business Review

Testing your approach with a randomized sample of employees can help you find out what works and what doesn’t.

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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

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How To Use A/B Testing And Consumer Insights To Tweak Campaigns

Forbes Leadership

As consumer behavior and sentiment shift, split tests can be run and materials modified to better speak to the needs and desires of prospective customers or clients.

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A/B Testing

GMC

A/B Testing. Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions. HiPPO is “highest-paid person’s opinion.”).

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How Online Retailers Can Avoid Costly Out-of-Stock Issues

Harvard Business Review

A/B testing by Instacart suggests that telling customers about stocking times can increase spending and decrease the proportion of items replaced or refunded.