Andrew Chen

FEBRUARY 26, 2024

I had a superpower in my domain knowledge of CAC, A/B testing, funnel optimization, lead gen, etc, and began to merge all of this thinking with consumer products. I had previously worked in online ads, with customers from WSJ, CBS, MySpace, etc, and had even gotten a patent filed on ad targeting (yes, US7747676B1).

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

15Five

JANUARY 25, 2024

Here’s a quick example of an OKR for a marketing department: Objective : Increase conversion rates across all channels Key results : Increase the conversion rate of key landing pages from 10% to 20% Improve email conversion rate from 2%-4% Conduct A/B testing on product pages with the goal of running two statistically significant improvements Benefits: (..)

Scaling 52

Scaling Implementation Metrics Performance Review 52

Andrew Chen

DECEMBER 26, 2018

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Everyone’s had the frustrating experience of running an A/B test, seeing a big lift, closing it out, and expecting the top level metrics to move a lot. But they don’t.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Andrew Chen

DECEMBER 26, 2018

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Everyone’s had the frustrating experience of running an A/B test, seeing a big lift, closing it out, and expecting the top level metrics to move a lot. But they don’t.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

AIHR

JULY 31, 2023

A/B testing everything will be incredibly valuable. It can also tell you if certain questions in your application process deter candidates from filling them out or completing them so you can eliminate these questions. You may also discover that images and videos highlighting company culture could encourage applications.

Recruitment 87

Recruitment Onboarding Diversity Human Resources 87

Alison Green

SEPTEMBER 16, 2022

You will thus master the techniques of A/B testing and online marketing. • SEO/Content challenge – This challenge consists in enhancing the SEO of our platform by featuring our content on Wikipedia. That’s gross enough, but they’re also deliberately misleading about how it will benefit the people working for free.

A/B Testing 119

A/B Testing Benefits Marketing Energy 119

Andrew Chen

JUNE 21, 2017

He’ll ask about the sample sizes on your A/B tests. As it’s been widely reported, TK cares about the details. He’ll look at your graphs and ask about week-to-week deviations. I’ve worked on projects where he wants to give final approval for the final mockups of flows.

Transportation 110

Transportation Scaling A/B Testing Energy 110

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. In the case of Netflix, that included admitting when you're wrong, even publicly. In a heated debate between the CEO, Reed Hastings, and another executive, they could not come to an agreement.

Manager 98

Manager A/B Testing Engineering Revenue 98

Vantage Circle

JANUARY 31, 2023

So they ran an A/B test, and the results were in Tom’s favor. This value is best exemplified in the story Patty McCord recalls in her book “ Powerful.” ” In the story, she recalls how CEO Reed Hastings was once involved in a heated debate with another executive Tom.

Diversity 104

Diversity Inclusion Accounts Operations 104

Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Let’s dig into 10 of the top trends that go along with modern growth marketing efforts.

Marketing 52

Marketing A/B Testing Media Administration 52

UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Walk Me

JULY 18, 2022

How they communicate. Segmenting target audience . Use audience demographic personas to reflect demographic to attract. Speaking to the target audience. Unique campaigns. Acquisition. Lead acquisition is an integral aspect of CRM, as it cements customers’ initial interest by allowing them to engage with the service or product.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

AUGUST 23, 2021

People solve this with ideas like wait list hacks, A/B tested invite flows, contact importers, “people you may know” algos. Without the right users there at the beginning, a user-generated content product would inherently be too shallow on content. Low engagement would lead to more low engagement.

A/B Testing 96

A/B Testing eCommerce Media Small Business 96

Andrew Chen

DECEMBER 10, 2018

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Of course, we’ve improved the whole thing based on the latest tech. It integrates into Facebook Messenger and your email addressbook.

Media 100

Media Advertising Scaling Marketing 100

Alison Green

OCTOBER 19, 2022

The other option would be for you and your fellow team members to push back on your PI’s preferred strategy, possibly suggesting some A/B testing so you get real data on what does and doesn’t work … but it doesn’t sound like you want to take that on, which is completely reasonable. Putting video game playing on your resume.

Media 99

Media Insurance A/B Testing Benefits 99

Andrew Chen

DECEMBER 10, 2018

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Of course, we’ve improved the whole thing based on the latest tech. It integrates into Facebook Messenger and your email addressbook.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

OCTOBER 17, 2017

Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out. Use cases : Understanding use cases and how to up-sell and cross-sell the stickiest ones. Offers/promotions : Using offers and content throughout the calendar cycle to engage.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Walk Me

AUGUST 24, 2022

Netflix is one example of such a company, using A/B tests and sharing data collection findings with all aspects of the organization to use continuous change to foster a learning culture. Organizational knowledge is used more efficiently in this way. Trans-organizational Change.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

NOVEMBER 1, 2021

There were projects to help with A/B testing (Morpheus!), There were teams working referral programs, landing pages, adtech integrations, funnel optimizations, activation sequences over email, retention and loyalty programs, as well as all the underlying infrastructure.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. You can say, “Well, you know, this market which is like, has much more density in terms of the numbers of scooters behaves like this.”

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. All conversion optimization should start with user research.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. 2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. All conversion optimization should start with user research.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

AUGUST 10, 2023

I use tons of A/B testing and experiments in messaging to make this happen. Should the user be “forced” to activate in any way, by adding required signup steps? … and on and on For new user flows, I try to get more users that hit the landing page to ultimately become activated users.

Retention 80

Retention Metrics Marketing Scaling 80

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110

Andrew Chen

JANUARY 23, 2017

This is the realm of A/B testing, funnel optimization, viral loop construction, building viral content, and creating sticky products. Execute thoughtfully and iteratively, so that you are learning about your product and platform. If you are prepared, and have mastered the tactics of the trade, then this is when you can shine.

Media 100

Media Marketing Advertising A/B Testing 100