President & CEO of Corberry Digital Marketing Agency, a full-service digital marketing agency offering web design, SEO, PPC, social & more.
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What drives traffic to a successful plumbing service website is visibility. In today’s modern world, plumbers need to use the internet to their advantage, as homeowners no longer use the Yellow Pages. A business must learn how to align its business goals with online advertising channels. Customers need to know that you offer reliable and efficient plumbing services.
While revenue in the plumbing industry has been on a slight decline since the Covid-19 pandemic, the industry has still amassed an impressive annual revenue of $125.2 billion.
To be successful, your company must stand out among the throng of online competition and be viewed as the plumbing authority in your local market.
7 Lead Generation Ideas For Advertising Plumbing Services
Lead generation can be a unique yet very effective marketing process. It aims to identify the potential target audience of a business and turn them into paying customers. It is crucial for a plumbing business to understand how lead generation works. Here are some lead-generation ideas to start with, based on my company's experience in helping contractors with their digital marketing efforts:
1. Develop a business website.
A well-built website for converting customers is a must. Use this to market your plumbing services online and show how much experience you have in the industry. I'd also recommend enabling phone call tracking and form tracking on your website. This measures the customer journey—what led customers to give you a call or fill out a form—which can help track leads and ROI.
2. Focus on search engine optimization (SEO).
Ranking higher on search engine results pages, where you're more visible to more searchers, is the goal of SEO. Your business website can move up the ranks by matching your content to the search intent of users searching for plumbing services. To get started, your blog article content should match the top queries entered into Google. For example, if the top "People Also Ask" question related to a plumbing search is: "What does a plumber fix?" then you can address this in a blog post.
3. Learn about social media marketing.
The use of social media platforms is a great advantage for a plumbing service business. Use these channels to promote your plumbing services and engage customers. Social media is where you can interact with your target audience and answer questions. Share plumbing-related tips, show off your staff, and work to build trust.
4. Maintain a positive business image online.
Building trust with prospective customers online is crucial for business success. Provide your customers with a positive business image. You can do this by leveraging online reviews and ratings. Encourage positive feedback from satisfied customers. Your goal is to get Google to love you so that it recommends you to its users.
5. Gain attention with special deals and promos.
Customers are always on the lookout for exclusive deals and promos. Use this to entice new customers to select your plumbing business. Offer discounts or free inspection and/or quote services to attract new customers. You can also use this to encourage repeat business with existing customers.
6. Consider advertising locally.
You also want to target potential customers in your service area. So, aside from online advertisements, market your business locally. Post ads in newspapers, community newsletters and local directories.
7. Take part in community events.
As part of your local marketing strategy, get involved in community events and even sponsor them. Community events, like at sports venues, usually make it easy to promote your plumbing services to locals.
Plumbing Service Advertising Options
A plumbing service advertisement must be effective. You can optimize this once customers start to see your marketing ads online. You need to build authority and earn the trust of potential customers to get them to take the next step in contacting your company.
You can promote your plumbing services in a variety of ways. Here are some to consider:
• Online Advertising: Displaying ads on search engines and social media platforms can be one of the most effective ways to advertise online.
• Email Campaigns: Email marketing is an effective way to digitally encourage interaction with customers through the use of enticing exclusive promotions and repeat business reminders.
• Referral Programs: Word of mouth continues to be a powerful method of disseminating information. That is why plumbing service providers must consider referral programs. Encourage satisfied customers to refer their friends and family in exchange for offers.
• Local Advertising: A local advertisement allows businesses to target potential customers in your area. This includes local newspapers, community newsletters and directories.
Plumbing Businesses And Lead Generation
Lead generation plays a vital role in online marketing campaigns and can lead to many benefits for your business, including the following:
• Boost Sales Rates: To grow, you need a steady stream of new sales leads. Continue to grow this pool of interest until you can turn the leads into paying customers.
• Efficient Target Marketing: Target audiences with the greatest propensity to buy. Your goal is to simply match the search intent of your target customer.
• Improve Marketing Efficiency: Plumbing businesses must spend advertising funds wisely. You will enjoy huge savings by identifying the leads with the best potential.
• Improve ROI: Focus on getting high-quality leads and understand what they can pay per lead by service type. Track how your marketing efforts are doing with a reporting dashboard of important metrics.
• Gain a Competitive Advantage: You can gain a competitive advantage through effective lead generation. Bring in new customers and encourage repeat customers, too. It can help you keep one step ahead of the competition.
Conclusion
Scaling a plumbing business to the next level can be a huge challenge, and building a solid pipeline of possible clients is key to success. There is always a need for plumbing experts in any economy. It's easily doable if you follow a proven process to achieve success. You must have a good understanding of your goals, what you are willing to pay to acquire leads and how to track your ROI.
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