LSA Global

NOVEMBER 18, 2024

Focus on Relevant Business Outcomes Lastly, top B2B sellers solve important business problems. They must stop acting like a seller obsessed with reaching their own quota. Buyers do not like being “sold to;” they want someone to help them “make the best decision” for their unique situation.

Sales 36

Sales Sales B2B Metrics 36

Chief Outsiders

JANUARY 6, 2023

If you know the difference between a watery, burnt, drip cup of coffee and a delectable, creamy cappuccino, you have all you need to build your business-to-business (B2B) company to new levels of success.

B2B 245

B2B B2C Revenue Sales 245

Chief Outsiders

MARCH 28, 2023

B2B marketing is over as we know it. The Tsunami We’ll start with an opinion and put it upfront to save you time. Full stop. A tsunami of buyer behavioral change is coming. Generative AI will truncate buyer research cycles and steal away with the first-party and third-party data that drives so much of our buyer engagement.

B2B 278

B2B Marketing 278

Help Scout Leadership

AUGUST 22, 2023

B2B customer service has some challenges that B2C customer service doesn’t. Learn what B2B customer service is and 6 ways to excel at it. Read the full article

B2B 189

B2B B2C 189

Help Scout Leadership

MAY 13, 2021

Ensuring a positive experience in a B2B relationship delivers improved engagement and, ultimately, a better financial result. So if you’re responsible for a B2B relationship and you’re not already considering B2B customer experience, it’s time to get on board. Consider what the customer needs.

B2B 162

B2B B2C Benefits Metrics 162

Chief Outsiders

MARCH 5, 2024

Certain dynamics can make a CEO think more than twice about how to ensure their company is not “left behind” like archaic brands of the past. Remember BlackBerry? Blockbuster? Their riches-to-rags stories reveal that these companies did not stay agile, ignored market warning signs, and found themselves severely impacted or bankrupt.

B2B 290

B2B Marketing 290

Chief Outsiders

SEPTEMBER 14, 2022

For more than 100 years, scientists and philo so phers have been asserting that if a tree falls in a forest, and no one is there to hear it, th e n it does not make a sound.

B2B 264

B2B Marketing Manager 264

Help Scout Leadership

OCTOBER 25, 2021

Check out the companies who are delivering exceptional customer experiences in B2B, B2C, and Ecommerce. Read the full article

B2C 290

B2C eCommerce B2B 290

Help Scout Leadership

NOVEMBER 22, 2021

B2C customer service differs greatly from its B2B counterpart, and many strategies need to shift to do it well. Follow these 7 tips to excel. Read the full article

B2C 290

B2C B2B 290

Chief Outsiders

FEBRUARY 20, 2023

With 43% of B2B buyers reporting to Gartner that they prefer a “seller-free” experience, Sales Enablement tools are becoming a necessity in the modern Sales Organization for B2B and B2C sellers.

Sales 264

Sales Sales B2C B2B 264

Chief Outsiders

NOVEMBER 9, 2023

According to a survey , B2B companies' marketing spending in 2023 increased by only 2.3%. Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone.

Marketing 289

Marketing B2B Strategic Planning 289

Peter Winick

FEBRUARY 3, 2025

The post Top 100 B2B Thought Leaders, Analysts & Influencers You Should Work with In 2025 (North America) appeared first on Thought Leadership Leverage. Check out Thinkers360! Peter Winick is listed among the top 100 Thought Leaders you should work with in 2025 (North America).

B2B 130

B2B 130

Peter Winick

JUNE 23, 2023

Peter Winick is among the Top 50 B2B Thought Leader & Influencers you should work with in 2023 (North America)! The post Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) appeared first on Thought Leadership Leverage. Check out Thinkers360!

B2B 130

B2B 130

Peter Winick

MARCH 11, 2024

Source: Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work with In 2024 (North America) LinkedIn: [link] Featuring Scott Luton , Mark Lynd , ? Jim Marous , Patrick J. McKenna , William McKnight , George Mentz , Lee Odden , Rhett Power , Matthew Rosenquist , Ahmad M. Nadia Vincent, Mike Walker , Jonathan H.

B2B 130

B2B 130

Kellogg Insight

MARCH 27, 2025

Take the backroad to a B2B business model by stimulating demand from the bottom up.

B2B 104

B2B 104

Forbes Leadership

JULY 21, 2022

Smart growth, efficient growth and managed growth will now rule the B2B landscape.

B2B 109

B2B Marketing Manager 109

Forbes Leadership

APRIL 28, 2023

In today’s dynamic B2B marketplace, staying on top of the latest tech trends is essential to standing out from the competition and successfully engaging target audiences.

B2B 114

B2B Marketing 114

Forbes Leadership

JUNE 10, 2022

In order for B2B marketing leaders to be able to leverage people as powerful competitive differentiators, they should think very hard indeed about four areas.

B2B 106

B2B Marketing 106

Forbes Leadership

JULY 25, 2022

B2B buyers are also on Instagram, and with the right approach, a digital marketing campaign on this social media platform can be an excellent way to reach them.

B2B 101

B2B Marketing Media 101

Chief Outsiders

FEBRUARY 7, 2023

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 246

ROI Revenue B2B Implementation 246

Forbes Leadership

MAY 30, 2023

Learn the biggest digital marketing blunders B2B organizations make, and tips on what to do instead.

B2B 98

B2B Marketing 98

Forbes Leadership

AUGUST 2, 2022

With the switch to a diversified strategy comes an opportunity for organizations to reevaluate their approach to B2B events and to optimize the event mix strategy across in-person, virtual and hybrid gatherings.

B2B 83

B2B 83

Chief Executive

JUNE 7, 2022

The current bout of inflation is putting strain on purchasing power, and B2B e-commerce is no exception. Fortunately, there’s a way through inflation-related challenges for these sellers: to prioritize transparency and fair prices as a means of building up B2B buyers’ trust. E-commerce sales slowed significantly in Q1 , dropping 3.7%

B2B 90

B2B Sales Sales User Experience 90

Forbes Leadership

MAY 30, 2023

Among the myriad marketing channels available, it may be hard to decipher which will be the most impactful for your B2B enterprise.

B2B 97

B2B Marketing 97

Forbes Leadership

DECEMBER 20, 2022

B2B marketers have more competition than ever.

B2B 92

B2B Marketing 92

Forbes Leadership

JANUARY 10, 2023

B2B and B2C businesses require different mindsets. Being able to understand and address that difference can add tremendous value to a company.

B2C 88

B2C B2B 88

Peter Winick

FEBRUARY 19, 2024

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. It’s always consumer brands, right? It really is.

B2B 280

B2B Marketing B2C Sales 280

Forbes Leadership

MAY 16, 2023

In this article, I'll outline four strategies B2B sales managers can leverage to enhance their sales coaching program.

B2B 83

B2B Sales Sales Sales Management 83

Forbes Leadership

NOVEMBER 29, 2022

B2B buyer behavior is changing, and so are the B2B marketing and sales strategies employed to keep pace.

B2B 76

B2B Sales Sales Marketing 76

Help Scout Leadership

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. 6 user adoption strategies for B2B SaaS businesses. But for growing B2B SaaS companies, it’s an ongoing journey. A 25% difference in activation increased MRR by 9.3% Make user adoption an ongoing process.

SaaS 236

SaaS Onboarding B2B Retention 236

Forbes Leadership

OCTOBER 26, 2022

Concerns about economic instability will push B2B companies to pursue more predictable growth strategies in 2023. Here are five predictions from Forrester that will help B2B marketing leaders prepare to win next year.

B2B 75

B2B Marketing 75

Forbes Leadership

AUGUST 3, 2022

In purposefully and effectively bringing sales and marketing closer together, B2B organizations are poised to gain a deeper understanding of the buying process and unlock new opportunities.

B2B 88

B2B Sales Sales Marketing 88

Forbes Leadership

JULY 11, 2022

Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.

B2B 76

B2B B2C 76

Peter Winick

JUNE 16, 2022

Strategy for Accelerating Growth in B2B business. An interview with Simon Severino about the Strategy Sprint Method, and staying focused on the things that matter. Why do so many business owners. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

B2B 147

B2B 147

Forbes Leadership

JULY 22, 2022

Fortunately, B2B businesses do not have to rely on themselves to achieve the desired outcome. Thought leadership is a key chapter in a company’s marketing playbook, so it’s important to give prominence to content around it.

B2B 72

B2B Marketing 72

Chief Outsiders

OCTOBER 24, 2023

In the realm of business-to-business (B2B) sales, blue lights, doorbusters, Black Friday sales, or penny pinchers don’t apply. Attention, bargain shoppers! That said, in our ever-evolving battleground, the age-old theory that "everyone buys a bargain" still holds.

B2B 162

B2B Sales Sales Sales Funnel 162

Forbes Leadership

DECEMBER 13, 2022

B2B tech buyers want all basic information at their fingertips and to validate with peers–without the gatekeepers 65% of the workforce are Millennials and Gen-Zers who’ve grown up with social media, search engines, and review sites.

B2B 73

B2B Engineering Media 73