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Five Challenges Of Doing B2B In A B2C Company

Forbes Leadership

B2B and B2C businesses require different mindsets. Being able to understand and address that difference can add tremendous value to a company.

B2C 88
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Delivering Excellent B2C Customer Service: 7 Best Practices

Help Scout Leadership

B2C customer service differs greatly from its B2B counterpart, and many strategies need to shift to do it well. Follow these 7 tips to excel. Read the full article

B2C 116
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How B2C Companies Can Use Technology To Leverage ABM Tactics

Forbes Leadership

Understanding the nuances and potential pitfalls of targeting customers based on personal data and predictive analytics can make all the difference for B2C companies.

B2C 68
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 143
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A New Brew: Harnessing B2C Practices for B2B Success

Chief Outsiders

By: Rich DePencier and Jeff Hunt. If you know the difference between a watery, burnt, drip cup of coffee and a delectable, creamy cappuccino, you have all you need to build your business-to-business (B2B) company to new levels of success.

B2B 77
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B2B Customer Service: What It Is and How To Do It Well

Help Scout Leadership

B2B customer service has some challenges that B2C customer service doesn’t. Learn what B2B customer service is and 6 ways to excel at it. Read the full article

B2B 75
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TikTok Guide For Business

Forbes Leadership

It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think.

B2C 98