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Leaders: Here Are Four Steps To Sail Through An Economic Storm

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The outlook for the economy has dropped drastically among midsize business owners, according to JP Morgan’s 2023 Business Leaders Outlook survey. A mere 8% have an optimistic view of international economic conditions today; one year ago, that figure was 34%.

There has been a noticeable shift in the attitude towards the national economy. Previously, half of Americans (50%) held an optimistic outlook for 2022; however, that number has now plummeted to just 22%. Moreover, a shocking 65% of business leaders predict a recession in 2023.

The survey points to several factors driving this pessimistic outlook: economic uncertainty due to rising inflation being the top concern. In light of the fact that 91% of leaders report their expenses are increasing, more than 80% have shifted a portion of these growing costs to consumers.

The survey results make it clear that business leaders are worried about what lies ahead for the economy. As a result, many are taking precautions to protect their businesses from potential risks, such as doing more to increase efficiency and improve cost savings.

Overall, the JP Morgan survey paints a concerning picture of the economy in 2023 and beyond. However, many experts are optimistic that ongoing efforts to combat inflation and increased government spending will help stabilize economic conditions. In fact, Bloomberg this weekend reported how optimism is emerging on Wall Street. Because “as January trading picks up steam, a small cadre of optimists is breaking away from consensus and betting a soft landing can deliver market gains.” The Financial Times also observed, “Economic prospects for 2023 are better than you think.”

But regardless, it’s clear that business leaders are taking a cautious approach in the face of mounting uncertainty. After all, “It may be one of the most anticipated recessions of all time,” reported Bloomberg this week.

For their part, companies can prepare for the future by staying up to date on economic trends, finding creative ways to increase efficiency and reduce costs, and keeping close tabs on the impact of rising prices. In this way, business owners can be proactive in minimizing the potential effects of a recession on their operations and positioning their companies for long-term success.

Clearly, leaders must remain vigilant to navigate this complex economic landscape and plan for the future. With today’s rapidly changing environment, staying ahead of the curve is, therefore, essential for both short-term success and long-term stability. Here are four ways to do that:

1. Monitor economic trends

Staying informed on the latest developments in the economy allows business owners to anticipate changes and adjust their operations accordingly. For example, keeping tabs on inflation levels and currency exchange rates can help decision-makers make informed decisions about pricing and capital investments. Or, tracking employment trends can shed light on the availability of labor and help inform hiring decisions.

2. Develop contingency plans

Businesses must be prepared for a variety of potential scenarios, including a recession, clearly. An effective plan should include strategies for reducing costs, managing cash flow disruptions, and seeking alternative sources of financing. For example, companies can consider procuring raw materials and other supplies in advance to reduce risk. Or, they can develop a backup plan for meeting customer demand if suppliers become unavailable.

3. Invest in technology

Technology can help businesses automate processes, reduce costs, and increase efficiency. By investing in the right technologies, business owners can give their operations a competitive edge and better position themselves for long-term success. For example, predictive analytics can enable companies to make data-driven decisions about resource allocation. Or investing in artificial intelligence can improve customer experiences and help maximize profits.

4. Leverage data

Data is key to informing decisions and identifying opportunities. By collecting and analyzing data, businesses can gain insights into customer behavior, identify areas for improvement, and implement changes to increase efficiency. For example, leveraging customer data can help companies identify opportunities to increase revenue. Or analyzing market trends can give businesses insights into potential growth areas and allow them to create targeted strategies.

The JP Morgan survey paints an uncertain picture of the economy in 2023 and beyond. But, with careful planning and a keen eye on the economic landscape, leaders can remain one step ahead and position their businesses for long-term success. With the right strategies in place, they have the potential to find success despite a challenging economic climate. Moreover, by staying informed and taking proactive steps to protect their operations from potential risks, businesses can remain resilient throughout the recession and beyond.

Ultimately, by taking four steps, leaders have a better chance of weathering the current economic storm and positioning their operations for long-term success. After all, it’s only through preparation that we can hope to mitigate the potential impacts of a recession.

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