Shay Mitchell and Elsa Hosk partnered together to design a modern, multi-use baby bag collection.
Shay Mitchell and Elsa Hosk come together to create The BÉIS x Elsa baby collection. This is the brand’s first large-scale design collaboration and first play with pattern. Designed to be versatile in a parent’s life, the bags are just as personally useful as they meet parent-specific organizational needs, with a chic, effortless aesthetic. The bags are made to grow with the parent and child, featuring add-on accessories for the early-child stages that can be removed later on.
“We are in the business of making chic things, and it was important to us to make a backpack that doesn't look like, well, a backpack. You can hide the straps completely, which is one of our favorite features. Now you see it, now you don't! There are snaps on the side that change the shape of the tote. Includes an easy to access front pocket, a key leash, trolley pass-through, insulated pockets on the side, and 13" laptop pocket. the attention to detail on this bag is unmatched. There are 400 ways to model this bag, and Elsa can model them all,” shared Mitchell and Hosk
The line includes a Tote, Backpack Tote, Changing Clutch, Caddy and a gift set in three brand new patterns – leopard (wild child), floral (garden party) and check (play date). With function-forward designs, each bag can be utilized for a newborn and adapt to their ever changing lifestyle as they grow into little jet setters themselves.
Mitchell and Hosk don’t want individuals to be deterred by the collection if you don’t have children, “You may this is only an option if you have a kid. We are here to tell you, the tote insert for everyone. It's the perfect station for all of your needs. it also has pockets to organize everything, insulated bottle compartments, and stroller straps."
Shay Mitchell and Elsa Hosk with their children.
The new collection also offers a gift set complete with a toy and a hat that comes wrapped in a beautiful cloth. Mitchell and Hosk designed the hat adjustable to suit all sizes after experiencing how hard it was to find baby hats.
Hosk was inspired to create a non-baby, baby bag, essentially a tote that grows with you, transitioning effortlessly through all stages of life. “I am someone who doesn't really like baby bags, I want everything to be chic, a tote I can bring to the beach and no one will know it's a baby bag. Everything on the market is black, tan, or brown. We felt we should do something fun, bringing in patterns and colors that make us happy when you see them," she said.
Shay Mitchell with the multi-functional clutch that can be use to hold diapers, wipes, changing pad ... [+]
As far as The Clutch the pair was inspired by designing something that you could easily bring to dinner rather than a backpack or huge bag. “Everything you need can fit in the clutch, we promise, and if that weren’t enough it unzips to be a changing station that stands on its own,” they shared. “This small but mighty clutch has stroller straps, pockets for organization, a key leash, and even fits your ipad or laptop."
The limited edition collection will live on Beistravel.com.
