On Thursday, August 4, 2022, (RED), the organization co-founded by Bono and Bobby Shriver, will host its second major livestreamed gaming event featuring some of the world’s top Minecraft creators to help fight the health injustices that allow the AIDS and COVID pandemics to thrive.
The virtual event will raise needed awareness and money to ensure testing, treatment, and vaccines are available to the most vulnerable. The Bill & Melinda Gates Foundation will match all money raised from the tournament, more than doubling the impact.
Bajan Canadian, AntVenom, Joe Bartolozzi, Loony, Papaplatte, Legundo, the ItsFunneh Krew, and SpideyArmy from the Misfits Gaming Group will all play in a custom (RED) Minecraft map created especially for the event, which is hosted by Erin Ashley Simon, Friskk and DataDave. The (RED) Creator Cup will be streamed on Twitch and YouTube, as well as Facebook and Twitter.
(RED)
Starting at 2:00pm ET, the creators will enter a custom (RED) Minecraft world where they will play and give fans opportunities to trigger real-time in-game events simply by donating.
Gaming fans all over the world can also access (RED)’s Tiltify fundraising tools to host their own fundraising streams, empowering gamers everywhere to stream and support (RED)’s mission wherever they are.
Fandom, the world’s largest fan platform, is teaming up with (RED) to bring its unparalleled connection with the Minecraft and gaming communities to this year’s Creator Cup. The tournament will be live streamed on Fandom’s Twitch channel where its global audience will have the opportunity to support (RED)’s mission and their favorite Minecraft creators. Fans can also step up their Minecraft knowledge with facts & fan insights about the franchise and its fans, courtesy of Fandom’s FanDNA insights offering. Additionally, Fandom will donate media and produce custom content in support of the Creator Cup.
“Here at Fandom, community is truly at the center of everything we do. We’re excited to team up with (RED) to not only stand by and draw awareness to their mission of combating AIDS and COVID-19, but to also provide a sense of joy and connection through gaming for fans worldwide, says Stephanie Fried, Chief Marketing Officer at Fandom.
“COVID-19 has not only devastated lives and livelihoods, but our hard-fought progress against diseases like AIDS. If we want to end the threat of pandemics and combat the injustice of global health emergencies, we need to meet people where they are, engage new communities, and get people to care,” said Jennifer Lotito, President and COO of (RED). “Gaming is one of the hottest trends around and (RED) is engaging creators and making it easy for them to join the fight and save lives.”
“We’re amazed at all the work that (RED) has done so far to help people who are living with HIV. That’s why we’re so excited to be a part of the (RED) Creator Cup this year to help raise awareness of this important cause,” said the ItsFunneh Krew.
The live stream takes place amid (RED)’s ongoing summer campaign, (LIVE SUMMER), a campaign to fight AIDS and COVID-19. Last December, (RED) hosted its first-ever Creator Cup, which brought together creators, influencers, and fans across the web to generate over $240,000 to fight pandemics.
This is a content marketing post from a Forbes EQ participant. Forbes brand contributors’ opinions are their own.
