December, 2016

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s

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5 Ways to Become the Leader People Look To When it Counts

Leadership Freak

Unrealistic kindness and untempered helpfulness result in unreliability. A reliable average leader is more valuable than unreliable top talent. Reliability validates your value. The good news is, reliability doesn’t take talent.

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How to Start a Career in Behavioral Design

Nir Eyal

Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college […]. The post How to Start a Career in Behavioral Design appeared first on Nir and Far.

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Proof That Your Team Of Corporate Superchickens Is Destroying Productivity

15Five

Human productivity can be difficult to measure, especially in some knowledge-worker roles. Take content marketing for example. What level of output indicates acceptable performance; one viral blog post per month or ten mediocre ones? Chicken productivity, on the other hand, has one simple success metric — how many eggs are in the basket? It may seem absurd to compare the efforts of these two very different species.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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5 Tips for Maintaining Your Productivity This Holiday Season

Kevin Eikenberry

The holiday season isn’t typically synonymous with productivity; but they can be if you know what to do. Last year I proposed five ideas. They were ideas I’ve applied with great success. This year I want to revisit those five, and add two more things (even though the title only promises five, I’m giving seven. […]. The post 5 Tips for Maintaining Your Productivity This Holiday Season appeared first on Kevin Eikenberry on Leadership & Learning.

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5 Recommendations for Setting Yearly Growth Goals

Brian Balfour

(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.

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12 Ways Servant Leaders Serve Others so Others are Free to Serve Others

Leadership Freak

Servant-leadership turns reciprocity outward. Reciprocity represents a shrinking circle of mutual benefit. “You scratch my back and I’ll scratch yours.” Servant leaders serve others so others are free to serve others.

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How to Stop Defending What isn’t Working

Leadership Freak

We have the astonishing capacity to vigorously defend what isn’t working. When this happens, we eventually blame others for nagging issues. After all, someone has to be responsible for these frustrations.

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How to Stop Defending What isn’t Working

Leadership Freak

We have the astonishing capacity to vigorously defend what isn’t working. When this happens, we eventually blame others for nagging issues. After all, someone has to be responsible for these frustrations.

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How to Feel in Control and Six other Powers of Leadership Rituals

Leadership Freak

Repetition feels like drudgery. Don’t let disdain of repetition be the reason you miss the power of leadership rituals. 7 powers of leadership rituals: #1. Rituals make you feel powerful.

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Change Management 101: A Practical 3 Part Guide

Implementing new tools or business processes in your organization? Lemon Learning put together a practical 3 part guide to prevent the pitfalls of change management. Drive a successful change management project from diagnosis through to measurement.

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How to Feel in Control and Six other Powers of Leadership Rituals

Leadership Freak

Repetitions feels like drudgery. Don’t let disdain of repetition be the reason you miss the power of leadership rituals. 7 powers of leadership rituals: #1. Rituals make you feel powerful.

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How to Respond with Grace and Resolve When Teammates Disengage

Leadership Freak

Isolation and disengagement may be normal in the short-term. Things happen. Patterns of disengagement fracture teams. 7 reasons people disengage: #1. They want something.

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How to Get Your Head Out of Your You-Know-What

Leadership Freak

Self-absorbed leaders unintentionally trivialize the people around them. Don’t expect extraordinary performance from people you devalue and disrespect. If you’re really that important, make others feel valued.

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How to Get Your Head Out of Your You-Know-What

Leadership Freak

Self-absorbed leaders unintentionally trivialize the people around them. Don’t expect extraordinary performance from people you devalue and disrespect. If you’re really that important, make others feel valued.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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The Day You Stop Following is the Day You Stop Leading

Leadership Freak

Everyone follows, especially leaders. You aren’t going very far if you aren’t following someone. The day you stop following is the day you stop leading.

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The Day You Stop Following is the Day You Stop Leading

Leadership Freak

Everyone follows, especially leaders. You aren’t going very far if you aren’t following someone. The day you stop following is the day you stop leading.

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How to Win the Battle for Your Schedule and Spend More Time Doing What Matters

Leadership Freak

The elevation of spontaneity and emotion over planning and execution explains why leaders waste themselves on non-essentials. Fall into the spontaneity trap and end up chasing triviality.

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How to Win the Battle for Your Schedule and Spend More Time Doing What Matters

Leadership Freak

The elevation of spontaneity and emotion over planning and execution explains why leaders waste themselves on non-essentials. Fall into the spontaneity trap and end up chasing triviality.

Manager 75
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How To Turn A Technical Expert Into A Leader

15Five

This is a story about a man named Andrew. Andrew was an ambitious young accountant. He was smart and worked hard. And because he was smart, he caught the attention of people in charge of the business. As these things often go, he was promoted – the usual prize for being smart, working hard and putting the needs of the business first. And then it all started to go very wrong.

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3 Secrets to Giving Corrective Feedback with Ease and Confidence

Leadership Freak

Every time you shoot yourself in the foot, you do it with good intentions. Someone needs to say, “If you do that again, you’re going to shoot the other foot.

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New Questions For Managing Monkeys

Leadership Freak

You end up overwhelmed, under-appreciated, and angry, if you own other people’s monkeys. Someone walks in your office with an issue – a monkey. Make sure they walk out with their monkey.

Manager 74
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New Questions For Managing Monkeys

Leadership Freak

You end up overwhelmed, under-appreciated, and angry, if you own other people’s monkeys. Someone walks in your office with an issue – a monkey. Make sure they walk out with their monkey.

Manager 74
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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Behaviors that May Seem Inconsistent with Servant Leadership

Leadership Freak

Servant leaders aren’t pussy cats, doormats, or spineless wonders. You have the wrong idea if servant leadership makes you think of picking daisies while holding hands. Servant leaders hunger for success.

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How to Stop Defending What isn’t Working

Leadership Freak

We have the astonishing capacity to vigorously defend what isn’t working. When this happens, we eventually blame others for nagging issues. After all, someone has to be responsible for these frustrations.

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A Leadership Lesson from Rudolph the Red Nose Reindeer

Leadership Freak

Rudolph was a treasure waiting to be discovered. Irritants become advantages in the right situation. My impatience irritates a person on my team. (It probably irritates lots of people.) I’ll call him Mr.

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A Leadership Lesson from Rudolph the Red Nose Reindeer

Leadership Freak

Rudolph was a treasure waiting to be discovered. Irritants become advantages in the right situation. My impatience irritates a person on my team. (It probably irritates lots of people.) I’ll call him Mr. Compassion. In a morning meeting, we decided to ask a TV News Caster to interview someone. Red noses: Mr.

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What are Your Final Four? Setting Real Priorities for the New Year

Kevin Eikenberry

If you are a college basketball fan like I am, when you hear the words “Final Four”, you smile. I hope that, after reading and applying what I am sharing here, a satisfying smile will come to your face when you hear those words – whether you care about basketball or not. Here are four […]. The post What are Your Final Four? Setting Real Priorities for the New Year appeared first on Kevin Eikenberry on Leadership & Learning.

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The Power of Momentum

Kevin Eikenberry

Effective leaders not only create action, they also sustain it. And in order to create action, leaders need to build momentum. In today’s video, I’m giving four simple ideas that you can use to build the momentum in your team and in your organization. Tweet it out: Remember the power of momentum – as we […]. The post The Power of Momentum appeared first on Kevin Eikenberry on Leadership & Learning.

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7 Things I Learned About Expressing Frustration from a State Trooper

Leadership Freak

Most leaders don’t know how to best use and effectively express frustration. Unexpressed frustration turns into more frustration. Poorly expressed frustration makes matters worse.

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7 Things I Learned About Expressing Frustration from a State Trooper

Leadership Freak

Most leaders don’t know how to best use and effectively express frustration. Unexpressed frustration turns into more frustration. Poorly expressed frustration makes matters worse.

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A Plan Without Energy is a Car Without Gas

Leadership Freak

I coach a leader who is preoccupied and impatient. He walks past people without noticing them. He’s testy when interactions hint at taking longer than absolutely necessary.

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A Plan Without Energy is a Car Without Gas

Leadership Freak

I coach a leader who is preoccupied and impatient. He walks past people without noticing them. He’s testy when interactions hint at taking longer than absolutely necessary.

Energy 69