The Path of Developing a Book into a Business Model. | AJ Jacobs & Rita Gunther McGrath
Peter Winick
OCTOBER 27, 2022
Publishing, marketing, and building a business from a book. An interview with AJ Jacobs & Rita Gunther McGrath about their experiences from book to business. . Many professionals realize that a published book is a great business card – but is anyone actually reading it? Does your book have an impact? Today, we discuss the journey of publishing, marketing, and building a full business model from a book.
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