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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 299
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Change implementation: The ultimate guide

Walk Me

By the end of this guide, you will understand: What change implementation is and why it is essential. The stages, advantages, and disadvantages of change implementation. The factors affecting change implementation. A step-by-step strategy for implementing change. What does change implementation mean?

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10 (Practical) DEI Tips of the Day To Implement in 2024

AIHR

A better understanding of diverse markets : Having a diverse workforce can provide companies with a better understanding of diverse markets. Furthermore, it allows for the development of more effective marketing strategies, innovative product development, and excellent customer service.

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Employee Marketing: Your 101 Guide for 2024 

AIHR

Employee marketing is a great, but underutilized, way to align your workforce with your organization’s business objectives and create brand advocacy. This article will explain what employee marketing is and its benefits, as well as provide 10 strategies HR professionals can consider to develop a robust employee marketing strategy.

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Taking New Ideas to Market | Pete O’Heeron

Peter Winick

Going from idea to prototype, to marketable product. An interview with Pete O’Heeron about pushing the envelope of science to bring cutting edge offerings to the market. Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in.

Marketing 298
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What Is Job Leveling? 9 Implementation Steps To Take in 2024

AIHR

In this article, we will further unpack what is job leveling, offer examples of a job leveling framework and provide 9 steps for implementation in your organization. Job leveling examples The importance of job leveling 9 Steps for implementing job leveling What is job leveling? Let’s begin! Contents What is job leveling?

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What Is The Change Process & How To Implement It

Walk Me

It involves identifying, prioritizing, and implementing changes to improve organizational performance , enhance efficiency, or adapt to new circumstances. The ability to change enables them to adapt to new technologies, market dynamics, and customer expectations , ensuring their survival and growth in the competitive business arena.