Fundamental Sales and Marketing Alignment Strategy
Ascend
MARCH 14, 2024
Learn more about the fundamental sales and marketing strategies that align the buyer experience to increase awareness, loyalty, and sales.
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Ascend
MARCH 14, 2024
Learn more about the fundamental sales and marketing strategies that align the buyer experience to increase awareness, loyalty, and sales.
Chief Outsiders
MARCH 27, 2024
In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial.
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Ascend
MARCH 18, 2024
Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.
Ascend
FEBRUARY 2, 2024
Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.
Ascend
FEBRUARY 29, 2024
When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end goal: new sales.
Ascend
FEBRUARY 4, 2024
Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.
Harvard Business Review
JUNE 5, 2023
A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.
Peter Winick
JANUARY 18, 2024
An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.
Harvard Business Review
MARCH 15, 2024
Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively compensate your sales team, follow these five steps. First, companies should determine their go-to-market maturity and set goals accordingly.
Chief Executive
MAY 11, 2023
CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Since businesses are also short on cash, their marketing effort has to be undertaken in the most economically efficient way possible.
Harvard Business Review
MARCH 21, 2024
Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.
Ascend
FEBRUARY 6, 2024
Sellers and marketers talk to the same people, but sellers do it one-to-one, and marketers push to a broader audience. Their roles and goals are tied together because they both approach the same people for a sales conversation. That’s why they must collaborate and cooperate in their outreach efforts.
Peter Winick
NOVEMBER 10, 2022
The post Are you using thought leadership to support your branding, marketing and sales activities? appeared first on Thought Leadership Leverage.
Chief Executive
MAY 20, 2022
In an ideal world, your marketing and sales teams are just two sides of the same coin, functioning in synchronized unity and reaping the benefits of perfected teamwork. Whether you have felt the impact yet or not, there is likely a gap between your marketing and sales teams, and your business is suffering for it. .
Chief Outsiders
APRIL 20, 2023
Why do the Marketing and Sales departments always have to be at odds, blaming each other for poor results? As a company leader, you just want them to work together and get more sales, right? That’s the way it is in so many businesses. But it doesn’t have to be.
Forbes Leadership
JANUARY 29, 2023
With more and more data at our fingertips, the pressure for marketers to utilize that data to positively impact sales has also increased. 80% of CEOs expect marketers to drive company growth.
Chief Outsiders
JANUARY 17, 2023
When it comes to corporate synergy, there’s perhaps no greater return on your investment than to align your sales and marketing efforts. One study found that sales and marketing teams, when well-aligned, can wring out 200 percent more revenue as a result of their collaboration.
Harvard Business Review
NOVEMBER 16, 2023
Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.
Peter Winick
JULY 31, 2023
How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.
Harvard Business Review
MARCH 7, 2024
Digital tools powered by relevant data can help to generate customer insights, better allocate sales resources, facilitate channel interactions, and improve brand value. But, like any tool, digital systems are only as good as their users.
Zenefits
JUNE 2, 2022
Summer is a great time to launch new marketing initiatives. While January through April aren’t known for high levels of spending , sales rebound in the summer months. Unless you work in a highly seasonal industry (like bathing suits or sunscreen), online retailers tend to see a drop in their sales during the summer months.
Chief Outsiders
JANUARY 31, 2023
I marvel at the fact that CEOs continue to be disappointed by their marketing outcomes. In fact, 70 percent cite that marketing isn’t delivering for them as expected. Art Saxby, Chief Outsiders CEO, has expertly covered the difference between Sales and Marketing in his blog.
Forbes Leadership
MARCH 31, 2023
Silos between event marketers, sales and data can lead to decreased value across the board.
Chief Outsiders
JANUARY 23, 2023
The numbers don’t lie: Companies that align their sales and marketing functions win more business , keep more customers , and reap far more revenue than those who don’t. However, true alignment for many organizations can be evasive, and for others, it can be entirely absent.
Help Scout Leadership
AUGUST 22, 2023
We compiled the 25 best books for entrepreneurs on marketing, sales, and customer service. Each book is a must-read for aspiring entrepreneurs. Read the full article
Chief Outsiders
DECEMBER 20, 2023
Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive.
Harvard Business Review
JANUARY 3, 2024
In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,
Chief Outsiders
JUNE 21, 2022
You spend countless hours, and endless resources, to encourage your sales team to dump leads into the top of your sales funnel, with the hopes of squeezing them through the tiny orifice at the bottom. Once those precious few fall out the bottom and onto your client rolls, now what?
Forbes Leadership
AUGUST 26, 2022
While marketing and sales are natural partners, within agencies, these teams are often siloed, and the lack of collaboration between them can be detrimental not only to their own performance but also to the company’s bottom line.
Peter Winick
DECEMBER 18, 2022
And it’s the difference between marketing and selling as a thought leader. And as a general rule, when you’re moving into the B2C space, that’s marketing. It’s high volume, low ticket, sales funnels, etc. And selling is different than marketing. The post Are you marketing or selling?
Forbes Leadership
AUGUST 3, 2022
In purposefully and effectively bringing sales and marketing closer together, B2B organizations are poised to gain a deeper understanding of the buying process and unlock new opportunities.
Eric Jacobson
OCTOBER 25, 2023
“Growth is a leadership issue, not a sales issue,” he adds. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.
Forbes Leadership
FEBRUARY 17, 2023
The three-legged marketing, sales and product stool works best when all parties have equal footing and can plan strategy and tactics together.
AIHR
OCTOBER 18, 2022
Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.
Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.
Forbes Leadership
MAY 25, 2023
Our sales and marketing outcomes seem to show that people are more available for services during typical 9-to-5 hours since they are flexible.
Chief Outsiders
JUNE 23, 2023
Part 3: Technology Platforms for the Win The market for sales enablement platforms has never been more robust. In fact, a recent report projects that the global market for sales enablement tech will grow at a 15 percent rate over the next five years, topping $9 billion by 2028.
Ascend
DECEMBER 18, 2023
Watch this video with sales guru Debbie Mrazek, President at The Sales Company, to learn how fostering a co-marketing relationship can take be a game-changer for your sales growth. Double your outreach and cut your expenses in half!
Harvard Business Review
NOVEMBER 28, 2023
In the past, hours of leg work and research were required to create relevant and resonant sales interactions. Modern sales platforms have the potential to help the average seller get to expert-level preparedness, in a fraction of the time, increasing their relevance and credibility with buyers.
Chief Outsiders
FEBRUARY 20, 2023
What are sales enablement tools and why should I care? We are hearing more and more today about the rise of Sales Enablement tools, many AI driven, that accelerate and enhance the Sales Team’s customer outreach. What exactly are Sales enablement tools?
Chief Outsiders
FEBRUARY 6, 2023
You and your leadership team may have a good handle on your marketing strategy, but prior to moving forward with that strategy, it’s a good idea to conduct a sales assessment to ensure your sales team can execute flawlessly. What’s at stake?
Peter Winick
JUNE 15, 2023
An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you’ll need a marketing plan and a product roadmap. The market is expected to grow.
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