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Fundamental Sales and Marketing Alignment Strategy

Ascend

Learn more about the fundamental sales and marketing strategies that align the buyer experience to increase awareness, loyalty, and sales.

Sales 85
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Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance

Chief Outsiders

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial.

Sales 60
Insiders

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4 Ways a Marketing Blog Can Help You Increase Sales

Ascend

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

Sales 82
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Modern Sales and Marketing Techniques for Filling Your Sales Funnel

Ascend

Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.

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Common Sales and Marketing Alignment Barriers That Stunt Growth

Ascend

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end goal: new sales.

Sales 76
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Modern Sales and Marketing Techniques for Filling Your Sales Funnel

Ascend

Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.

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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business Review

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 105