Companies around the world are pouring money into DEI programs. Some are reportedly spending tens of millions of dollars, and it has been estimated the global market will reach $15.4 billion by 2026. However, unless you’re robustly evaluating your impact, it’s hard to know whether what you’re doing is making things better. In fact, it’s possible you’re making things worse.
Why You Should Start A/B Testing Your DEI Initiatives
Testing your approach with a randomized sample of employees can help you find out what works and what doesn’t.
April 18, 2023
HBR Staff; Kemter/Getty Images; Unsplash
Summary.
Although DEI initiatives are increasingly common today, few companies actually bother to test their efficacy. In this article, drawing on their experience as academics and consultants who have studied the issue extensively, the authors describe the benefits of targeted A/B testing for DEI initiatives, cite company examples that they’ve been involved with, and offer practical guidance for companies interested in doing testing of their own.
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New!
HBR Learning
HBR Learning
Diversity, Inclusion, and Belonging Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Diversity, Inclusion, and Belonging. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to build a better, more just workplace.