Are your clients convinced they should do something?
Peter Winick
OCTOBER 3, 2024
Transcript Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this: you’ve got to be able to make a case that your client, or your potential client, actually has to do something. Oftentimes, we think the choice is between the client choosing us and another provider, choosing us now or choosing us later.
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