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How To Avoid The Burden Of The Big Idea

Forbes Leadership

All too often, big ideas are judged more by their novelty than by their pragmatic value. And that can be troublesome.

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The 'Big Idea': Five Keys To The Future Of Brand Marketing

Forbes Leadership

In an increasingly fragmented communications landscape where it’s harder and harder for brands to break through the clutter, the “big idea” is more important the ever.

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What’s The “Big Idea?” Oatly’s Extensive Support Of Small Coffee Entrepreneurs

Forbes Leadership

So, Oatly would commit to shifting consumption of animals to plants in order to help secure the longevity of the world we share.

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Making Impact on Your Business with a Book | Tamsen Webster

Peter Winick

An interview with Tamsen Webster about writing a thought leadership book, and taking her ideas to scale. You’ve got big. [[ This is a content summary only. Creating new lines of business by writing a thought leadership book. Visit my website for full links, other content, and more! ]].

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When You Have to Make a Strategic Decision Without Much Data

Harvard Business Review

One big challenge that leaders have when figuring out how or where their companies can grow is that a dearth of data about future problems and opportunities.

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How Ideas Evoke Wonder and Agency | Vince Kadlubek

Peter Winick

An interview with Vince Kadlubek about choice, creative freedom, and dreaming big. Thought leadership is all about unconventional ideas. Learning thought leadership from the arts. But unconventional. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Who has the Bigger Budget?

Peter Winick

I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this: Marketing budgets are far larger than training and development budgets. Transcript Hi there, it’s Peter Winnick. Maybe that’s profound, maybe that’s not.

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