I was once hired by a large telecom company to teach an eight-hour seminar for a group of 300 senior managers. Minutes before I was to start, the executive in charge put his hand on my shoulder and whispered, “I’ve got an important announcement to make before you begin. It shouldn’t take long.” I thought little of it and continued my preparation. As the time came to start, he said: “Folks, there’s no easy way to say this, we’re cancelling two major projects which means 20% of you will be let go. More details to come. Let’s do our best to focus on Mr. Grenny’s session today.” And with that, he beat a hasty retreat out the door.