5 Ways Marketing and Sales Leaders Can Embrace GenAI

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based companies. The authors lay out what they learned in the survey, describe many of the potential benefits that AI has to offer marketers, and argue that it’s time for leaders in the field to overcome their caution and start experimenting with the technology.