Leaders everywhere are rightly asking about how Generative AI can benefit their businesses. However, as impressive as generative AI is, it’s only one of many advanced data science and analytics techniques. While the world is focusing on generative AI, a better approach is to understand how to use the range of available analytics tools to address your company’s needs. Which analytics tool fits the problem you’re trying to solve? And how do you avoid choosing the wrong one? You don’t need to know deep details about each analytics tool at your disposal, but you do need to know enough to envision what’s possible and to ask technical experts the right questions.