2012 Business Administration Compensation Marketing 
UVA Darden
AUGUST 4, 2022
Kodak’s leaders decided not to pursue deeper analysis of the widespread implications and the radically new business models that accompanied digital disruption. The firm finally filed for bankruptcy in 2012, and Kodak’s moment was over. Foresee and implement any necessary changes to your business model and strategy. The result?
UVA Darden
AUGUST 4, 2022
Kodak’s leaders decided not to pursue deeper analysis of the widespread implications and the radically new business models that accompanied digital disruption. The firm finally filed for bankruptcy in 2012, and Kodak’s moment was over. Foresee and implement any necessary changes to your business model and strategy. The result?
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