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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business Review

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 120
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content. In addition, we can help you implement marketing, research, and sales.

Sales 240
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Align Or Decline in 2023: Recession-Proofing Sales And Marketing

Chief Executive

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Communication, Collaboration and Accountability The renewed focus on efficiency can only bear fruit when marketing and sales are well aligned.

Sales 98
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How Generative AI Will Change Sales

Harvard Business Review

Microsoft and Salesforce have already rolled out sales-focused versions of this powerful tool.

Sales 132
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4 Ways To Enhance Your B2B Sales Coaching

Forbes Leadership

In this article, I'll outline four strategies B2B sales managers can leverage to enhance their sales coaching program.

B2B 105
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Sisters, Service, and Sales

Thought Leaders LLC

Customer service that is focused on customer relationships will impact your ability to make sales and to improve your business. Today’s post is by Kate Edwards, author of Hello! And Every Little Thing That Matters (CLICK HERE to get your copy). There is a scene in the Tina Fey/Amy Pohler film “Sisters” that is hilarious.

Sales 101