Ascend

MARCH 14, 2024

Learn more about the fundamental sales and marketing strategies that align the buyer experience to increase awareness, loyalty, and sales.

Sales 81

Sales Sales Marketing 81

Ascend

FEBRUARY 4, 2024

Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.

Sales Funnel 60

Sales Funnel Sales Sales Marketing 60

Nir Eyal

FEBRUARY 26, 2024

During the holidays, we’re bombarded with ads and sales pitches that use psychological tactics to grab our attention. The post Sales Psychology: Why You Make Terrible Buying Choices appeared first on Nir and Far. Did the load of gift returns you made in January make you realize that you need to be a smarter shopper?

Sales 103

Sales Sales 103

Harvard Business Review

NOVEMBER 28, 2023

In the past, hours of leg work and research were required to create relevant and resonant sales interactions. Modern sales platforms have the potential to help the average seller get to expert-level preparedness, in a fraction of the time, increasing their relevance and credibility with buyers.

Sales 111

Sales Sales Team Management Marketing 111

Harvard Business Review

AUGUST 22, 2023

Technology has long been used to boost seller productivity, but sales leaders are telling us that efficiency gains have become slower and more expensive. Sales organizations’ tendency to run most tasks through the sales rep requires an increasing number of complex systems to support.

Sales 86

Sales Sales Team Management Manager 86

Chief Outsiders

FEBRUARY 13, 2023

Sales methodology provides the framework for how different steps in your sales process are carried out in the pursuit of sales development, customer success, and revenue growth. There are countless sales methodologies, and many are very similar or built around the same concept.

Sales 96

Sales Sales Revenue Marketing 96

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 104

Sales Sales Marketing B2B 104

LSA Global

JUNE 17, 2024

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

ROI 47

ROI Sales Sales Sales Management 47

Chief Outsiders

APRIL 11, 2024

Learn how to accelerate revenue growth by shortening your sales cycle. Discover the seven steps to success and a real-life example of significant growth achieved through effective marketing strategies.

Sales 67

Sales Sales Revenue Marketing 67

Ascend

FEBRUARY 29, 2024

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end goal: new sales. It seems like a no-brainer, right?

Sales 73

Sales Sales Marketing 73

Chief Outsiders

JULY 14, 2023

Part 5: Moving Your KPI Levers Into Alignment Managing a sales team can be a lonely job these days. Just a few years ago, the energy in a typical sales office was positively electric.

Sales 98

Sales Sales KPI Energy 98

Eric Jacobson

OCTOBER 25, 2023

“Growth is a leadership issue, not a sales issue,” he adds. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.

Sales 89

Sales Sales Revenue Energy 89

Chief Outsiders

APRIL 22, 2024

It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape.

Sales 64

Sales Sales Marketing Benefits 64

Ascend

JUNE 12, 2024

Find out how sales content can take prospects from not knowing anything about you to wanting to meet with you.

Sales 69

Sales Sales 69

Thought Leaders LLC

JANUARY 23, 2023

Customer service that is focused on customer relationships will impact your ability to make sales and to improve your business. Today’s post is by Kate Edwards, author of Hello! And Every Little Thing That Matters (CLICK HERE to get your copy). There is a scene in the Tina Fey/Amy Pohler film “Sisters” that is hilarious.

Sales 103

Sales Sales 103

Chief Outsiders

JUNE 11, 2024

It’s one of the most challenging questions you’ll ever have to ask as a business leader – “why isn’t my sales team delivering the results we need?” Putting a microscope on your team sometimes yields some unpleasant truths, but this exercise is critical when revenue numbers are lacking and the sales pipeline is drying up.

Sales 60

Sales Sales Revenue 60

Chief Outsiders

FEBRUARY 20, 2023

What are sales enablement tools and why should I care? We are hearing more and more today about the rise of Sales Enablement tools, many AI driven, that accelerate and enhance the Sales Team’s customer outreach. What exactly are Sales enablement tools?

Sales 103

Sales Sales B2C B2B 103

Chief Outsiders

FEBRUARY 6, 2023

You and your leadership team may have a good handle on your marketing strategy, but prior to moving forward with that strategy, it’s a good idea to conduct a sales assessment to ensure your sales team can execute flawlessly. One study indicates that more than two-thirds of lost sales are a result of flawed sales methodologies.

Sales 98

Sales Sales Marketing 98

Chief Outsiders

JUNE 23, 2023

Part 3: Technology Platforms for the Win The market for sales enablement platforms has never been more robust. In fact, a recent report projects that the global market for sales enablement tech will grow at a 15 percent rate over the next five years, topping $9 billion by 2028.

Sales 98

Sales Sales Revenue Marketing 98

Chief Outsiders

JUNE 15, 2023

Part 2: Finding the Right Talent for the Game Here today, gone tomorrow: Did you know that the average tenure of a sales professional is just about a year and a half? It’s a mind-blowing statistic that is, on the surface, an indicator of the rigors of a sales role, in any market segment.

Sales 97

Sales Sales Marketing Sales Funnel 97

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Communication, Collaboration and Accountability The renewed focus on efficiency can only bear fruit when marketing and sales are well aligned.

Sales 98

Sales Sales Marketing Revenue 98

Chief Outsiders

APRIL 20, 2023

Why do the Marketing and Sales departments always have to be at odds, blaming each other for poor results? As a company leader, you just want them to work together and get more sales, right? That’s the way it is in so many businesses. But it doesn’t have to be. Take a brief ride with me to explore a model for making this work.

Sales 98

Sales Sales Marketing 98

AIHR

OCTOBER 18, 2022

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 137

Insurance Sales Sales Education 137

Chief Outsiders

MARCH 27, 2024

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial.

Sales 60

Sales Sales Marketing Revenue 60

Ascend

APRIL 1, 2024

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call.

Sales 87

Sales Sales Marketing 87

AIHR

JUNE 13, 2023

Are you looking to create a sales compensation plan for your company? organizations spend more than $800 billion each year to manage their sales force, with $200 billion devoted solely to compensation. Contents What is sales compensation? Sales compensation is a critical aspect of B2B organizations. Almost 80% of U.S.

Compensation 100

Compensation Sales Sales Metrics 100

Ascend

MARCH 18, 2024

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

Sales 78

Sales Sales Marketing 78

Harvard Business Review

DECEMBER 5, 2023

For early-stage startups, sales and marketing are crucial for gathering customer feedback.

Sales 98

Sales Sales Marketing Manager 98

Chief Outsiders

JULY 3, 2023

Part 4: Is Your Sales Process Supporting Revenue Growth? At the dinner table, you tend to get immediate feedback when the recipe of the dish being served is not quite perfected. In the business world, where the steaks….er….stakes

Sales 96

Sales Sales Revenue Sales Funnel 96

Chief Outsiders

JANUARY 17, 2023

When it comes to corporate synergy, there’s perhaps no greater return on your investment than to align your sales and marketing efforts. One study found that sales and marketing teams, when well-aligned, can wring out 200 percent more revenue as a result of their collaboration.

Sales 98

Sales Sales Marketing Revenue 98

LSA Global

APRIL 15, 2024

The customized Leading Sales Teams Training for LATAM Sales Leaders was designed to align with and reinforce business sales training and solution selling training programs that sales reps and distribution partners had participated in within the last 6 months. That takes consistent and frequent sales coaching.

Sales 36

Sales Sales Sales Management Accounts 36

BetterUp

AUGUST 12, 2022

What is a sales manager? What does a sales manager do? How do you become a sales manager? Must-have skills of a sales manager. What sales reps need most from a sales manager. Jump to section.

Sales Management 98

Sales Management Sales Sales Manager 98

Harvard Business Review

MARCH 31, 2023

Microsoft and Salesforce have already rolled out sales-focused versions of this powerful tool.

Sales 106

Sales Sales 106

High Scalability

DECEMBER 11, 2023

That means [link] is for sale. Obviously, for that last several years, things have been quiet around here. This has always been a one programmer show, and for everything, there is a season. The season for me is changing. My preference is for someone to take HS over and keep it going in some form or another.

Sales 82

Sales Sales Accounts 82

Help Scout Leadership

AUGUST 22, 2023

‘Sales as a service’ doesn’t stop with being consultative — it means acting as a trusted advisor throughout the buyer’s journey. Read the full article

Sales 75

Sales Sales 75

Harvard Business Review

JULY 20, 2023

As sales teams are stretched thin and face change initiatives and strategy shifts, using the sprints made popular by agile can help them focus on priorities that will drive results. Over the last two decades, technology developers have utilized the agile methodology to work more effectively.

Sales 84

Sales Sales Manager Project Management 84

Chief Executive

MAY 20, 2022

In an ideal world, your marketing and sales teams are just two sides of the same coin, functioning in synchronized unity and reaping the benefits of perfected teamwork. Whether you have felt the impact yet or not, there is likely a gap between your marketing and sales teams, and your business is suffering for it. .

Sales 98

Sales Sales Marketing Revenue 98