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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Who did what in international expansion in 2018. Tactic #17: Optimize conversion. Here’s Why.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Who did what in international expansion in 2018. Tactic #17: Optimize conversion. Here’s Why.