Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 123

Marketing Scaling Operations Sales 123

Chief Outsiders

MARCH 28, 2024

Back in the day, pricing was a foundational piece of all marketing strategies. At that time, the intersection of pricing and marketing was seen as a given, almost a tautological concept. When I went to grad school, for example, the four Ps were in vogue – product, price, place, and promotion.

Marketing 64

Marketing 64

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 129

Marketing 129

Help Scout Leadership

AUGUST 22, 2023

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

Marketing 98

Marketing Retention 98

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Marketing 136

Marketing Manager 136

Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 99

Marketing Advertising Sales Sales 99

Ascend

DECEMBER 21, 2023

Learn more about the 11 most important values to consider when choosing an inbound marketing agency. Agencies come in all shapes and sizes, with different specialties and talents. But there are core values and skill sets that make some better than others.

Marketing 75

Marketing 75

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 105

Marketing Sales Sales Benefits 105

BetterUp

MAY 12, 2023

Jump to section Is a marketing career worth it? How to get a marketing job: Start with an undergraduate degree 7 hard and soft marketing skills Benefits of marketing for organizations 9 jobs for marketing majors Should I get a master’s degree in marketing? Ready for market

Marketing 98

Marketing Benefits 98

Ascend

MARCH 14, 2024

Learn more about the fundamental sales and marketing strategies that align the buyer experience to increase awareness, loyalty, and sales.

Sales 79

Sales Sales Marketing 79

Ascend

MARCH 18, 2024

Learn how to choose the best strategic marketing leader for your growth plan. Building a successful business starts with the right team.

Marketing 92

Marketing 92

Chief Outsiders

FEBRUARY 8, 2024

Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately.

Marketing 87

Marketing 87

Ascend

APRIL 1, 2024

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call.

Sales 86

Sales Sales Marketing 86

Ascend

JANUARY 11, 2024

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development.

Marketing 97

Marketing Advertising Media 97

Chief Outsiders

DECEMBER 19, 2023

Article 6 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In a marketplace that's more competitive than ever, optimizing your marketing spend isn't just a best practice—it's a necessity for survival and accelerated growth.

Marketing 104

Marketing Diversity Strategic Planning 104

AIHR

OCTOBER 25, 2023

Employee marketing is a great, but underutilized, way to align your workforce with your organization’s business objectives and create brand advocacy. This article will explain what employee marketing is and its benefits, as well as provide 10 strategies HR professionals can consider to develop a robust employee marketing strategy.

Marketing 94

Marketing Retention Implementation Employee Engagement 94

Chief Outsiders

MARCH 27, 2024

This is where the collaboration between the sales and marketing departments becomes crucial. It's imperative to recognize that marketing and sales are not isolated functions but interconnected components of the business success equation.

Sales 60

Sales Sales Marketing Revenue 60

Ascend

FEBRUARY 14, 2024

Plan your marketing budget wisely! Here are cost projections for building an online presence that attracts and engages your target market.

Marketing 71

Marketing 71

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 104

Sales Sales Marketing B2B 104

Chief Outsiders

JANUARY 23, 2024

But it is the aforementioned digital revolution that has humans racing to determine how they can integrate AI into their marketing and business models. The year ahead is fraught with challenges both analog and digital, from a pivotal presidential election to economic uncertainty.

Marketing 105

Marketing Sales Sales 105

Ascend

MARCH 8, 2024

I outlined 16 building blocks of a strong sales and marketing foundation in this article. Things like a dated website, unorganized contact database, inadequate messaging, inefficient technology and processes, or inability to measure results can prevent an organization from ever reaching its full potential.

Marketing 81

Marketing Sales Sales 81

Harvard Business Review

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 110

Marketing Inclusion Manager Diversity 110

BetterUp

SEPTEMBER 22, 2023

Jump to section The 10 best marketing soft skills The 10 best marketing hard skills How to showcase your marketing skills Market yourself for career success

Marketing 98

Marketing 98

Ascend

MARCH 18, 2024

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

Sales 77

Sales Sales Marketing 77

Ascend

FEBRUARY 13, 2024

It can be cost-prohibitive for smaller companies to create a crack team of marketing professionals to propel them to the next level. However, if not done thoughtfully and strategically, an outsourced marketing experience can leave business leaders wondering why growth is stagnant and return on investment is non-existent.

Marketing 82

Marketing 82

Chief Outsiders

NOVEMBER 21, 2023

Recent research reveals a concerning trend - while 90% of CEOs believe their marketing leaders’ roles are well-defined, only 22% of marketing leaders agree. This staggering discrepancy highlights a growing divide in how marketing leadership roles are perceived and utilized in organizations today.

Marketing 71

Marketing 71

Ascend

DECEMBER 5, 2023

Co-marketing is one of the most effective ways I've seen companies expedite the process. I've seen companies get 10,000 to 20,000 new followers using this type of strategic marketing campaign. Growing an email list and generating leads online is a solid business growth strategy, but can be painfully slow.

Marketing 52

Marketing 52

Ascend

FEBRUARY 29, 2024

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end goal: new sales. It seems like a no-brainer, right?

Sales 72

Sales Sales Marketing 72

Chief Outsiders

DECEMBER 20, 2023

Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive.

Sales Funnel 106

Sales Funnel Marketing Sales Sales 106

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Since businesses are also short on cash, their marketing effort has to be undertaken in the most economically efficient way possible. Marketing needs to receive (honest!)

Sales 98

Sales Sales Marketing Revenue 98

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As I mentioned influencers are often an example of this, but so are niche newsletters, or or event marketing.

Marketing 105

Marketing Scaling Advertising Travel 105

Chief Outsiders

NOVEMBER 9, 2023

Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey , B2B companies' marketing spending in 2023 increased by only 2.3%.

Marketing 100

Marketing B2B Strategic Planning 100

Vantage Circle

DECEMBER 14, 2023

In fact, research shows that the current job market is almost 90% candidate-driven. Why Companies are Failing to Adapt to the Candidate-Driven Market Many companies still follow outdated hiring practices despite high competition. Companies need to upgrade their hiring practices to succeed in the candidate-driven market.

Recruitment 111

Recruitment Marketing Metrics SaaS 111

Harvard Business Review

DECEMBER 5, 2023

For early-stage startups, sales and marketing are crucial for gathering customer feedback.

Sales 100

Sales Sales Marketing Manager 100

Harvard Business Review

FEBRUARY 16, 2024

Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.

Marketing 136

Marketing Sales Sales Manager 136

UVA Darden

NOVEMBER 10, 2023

According to Venkatesan, co-author of The AI Marketing Canvas , Unilever’s case serves as an invaluable lesson for businesses worldwide. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers.

Marketing 59

Marketing Digital Transformation Operations Business Administration 59

Chief Outsiders

JANUARY 31, 2024

With the economy continuing in a state of uncertainty, CEOs of mid-market companies are assessing options for growth in 2024. One thing is clear: Doing more of the same activities will not help businesses break through growth inertia.

Marketing 64

Marketing Sales Sales 64