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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? Three Key Takeaways: Don’t confuse thought leadership with content marketing.

Sales 244
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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business Review

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 120
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales. Transcript.

Marketing 246
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Jobs for Marketing Graduates

BetterUp

Jump to section Is a marketing career worth it? How to get a marketing job: Start with an undergraduate degree 7 hard and soft marketing skills Benefits of marketing for organizations 9 jobs for marketing majors Should I get a master’s degree in marketing? Ready for market

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Five Strategies For Customer Experience Marketing

Forbes Leadership

CX marketing strategies can help companies create engaging, meaningful relationships with customers that help them to thrive in today’s experience economy.

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Five Next-Level Marketing Uses For AI

Forbes Leadership

Here are five outside-the-box ways marketers can use AI in their marketing programs right now.

Marketing 105
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A Reality Check On Inclusive Marketing: Time For [R]Evolution

Forbes Leadership

It's time for a shift from Inclusive Marketing to CQ Marketing with authentic connections, biosocial identities, and social well-being for brand growth and social impact.