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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 299
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Employer and Market Branding: Building Synergy

Chief Outsiders

Decades of marketing best practices dictate that effective external branding is essential for connecting with customers, enticing prospects, and creating lasting brand affinity. While corporate and product branding is critical to business marketing, few companies extend the same urgency to employer branding.

Marketing 114
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Top 50 Global Thought Leaders and Influencers on Marketing 2024

Peter Winick

Peter Winick is #5 on Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Marketing for 2024. The post Top 50 Global Thought Leaders and Influencers on Marketing 2024 appeared first on Thought Leadership Leverage. Check out Thinkers360!

Marketing 259
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How Marketers Can Adapt to LLM-Powered Search

Harvard Business Review

And that process, which will be highly consultative and conversational, will create a new information pipeline that marketers need to monitor to ensure their brands are presented for relevant prompts and described accurately. The authors present three ways for marketers to rise to this challenge.

Marketing 126
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Why Has the EV Market Stalled?

Harvard Business Review

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 122
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 142
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When Expanding into a Foreign Market, Your Outsider Status Is a Competitive Advantage

Harvard Business Review

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 122