Chief Outsiders

NOVEMBER 21, 2023

Recent research reveals a concerning trend - while 90% of CEOs believe their marketing leaders’ roles are well-defined, only 22% of marketing leaders agree. This staggering discrepancy highlights a growing divide in how marketing leadership roles are perceived and utilized in organizations today.

Marketing 73

Marketing 73

Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 99

Marketing Advertising Sales Sales 99

Harvard Business Review

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 105

Marketing Inclusion Manager Diversity 105

AIHR

OCTOBER 16, 2023

Recruitment marketing is no longer a ‘nice-to-have’ talent acquisition strategy ; it’s become an absolute necessity to compete for the best job candidates. Companies that invest in recruitment marketing strategies receive a 3x increase in candidate quality , which explains why 86% of organizations are prioritizing talent marketing.

Recruitment 111

Recruitment Marketing Media Software 111

BetterUp

MAY 12, 2023

Jump to section Is a marketing career worth it? How to get a marketing job: Start with an undergraduate degree 7 hard and soft marketing skills Benefits of marketing for organizations 9 jobs for marketing majors Should I get a master’s degree in marketing? Ready for market

Marketing 98

Marketing Benefits 98

UVA Darden

NOVEMBER 10, 2023

According to Venkatesan, co-author of The AI Marketing Canvas , Unilever’s case serves as an invaluable lesson for businesses worldwide. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers.

Marketing 59

Marketing Digital Transformation Staffing Business Administration 59

BetterUp

SEPTEMBER 22, 2023

Jump to section The 10 best marketing soft skills The 10 best marketing hard skills How to showcase your marketing skills Market yourself for career success

Marketing 98

Marketing 98

Chief Outsiders

NOVEMBER 9, 2023

Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey , B2B companies' marketing spending in 2023 increased by only 2.3%.

Marketing 93

Marketing B2B Strategic Planning 93

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 102

Sales Sales Marketing B2B 102

Harvard Business Review

AUGUST 1, 2023

The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there.

Marketing 69

Marketing Sales Sales 69

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Since businesses are also short on cash, their marketing effort has to be undertaken in the most economically efficient way possible. Marketing needs to receive (honest!)

Sales 98

Sales Sales Marketing Revenue 98

Forbes Leadership

DECEMBER 28, 2022

Rising mortgage interest rates clobbered the single family housing market in 2022, leading to transaction volumes falling sharply and small declines in prices. The market in 2023 will most likely weaken, but some upward potential must be considered—even by those of us who remain pessimistic.

Marketing 115

Marketing Real Estate 115

AIHR

JUNE 13, 2022

Those are also some of the key characteristics of the market culture. Let’s dive into all you need to know about the market culture and how to promote aspects of the market culture within your organization to become a more competitive and profitable business. Contents What is market culture? What is market culture?

Marketing 139

Marketing Compensation Organizational Development Revenue 139

Help Scout Leadership

AUGUST 22, 2023

The way to stand out from the competition in a crowded market is to tailor your offerings to an underserved segment — here’s how. Read the full article

Marketing 103

Marketing 103

Harvard Business Review

JULY 14, 2023

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 81

Software Marketing Revenue Sales 81

Forbes Leadership

JUNE 1, 2023

Learn how Chris Capossela, Microsoft’s Executive Vice President and Chief Marketing Officer is helping the company realize the full market potential the shift to cloud infrastructure, the future of work, a revolution in advanced analytics and AI, cybersecurity, and no-code low-code development affords the business.

Marketing 80

Marketing 80

Chief Outsiders

MARCH 21, 2023

Microsoft’s recent announcement on adding ChatGPT AI Technology to Bing must be sending warning signals to Google on the future of search marketing. With the integration of ChatGPT in Bing, the search engine will be able to provide results in a natural language – more conversational than a list of links that is today’s norm.

Marketing 93

Marketing Engineering 93

Forbes Leadership

OCTOBER 27, 2022

Yes, digital marketing is the best, most effective form of marketing ever. But, it’s not the only form of effective marketing.

Marketing 89

Marketing Benefits 89

Forbes Leadership

DECEMBER 21, 2022

Understanding social trends and adjusting influencer marketing strategies will be key to developing successful campaigns and delivering outstanding results for brands in 2023.

Marketing 95

Marketing 95

Chief Outsiders

FEBRUARY 9, 2023

Become a big fish in your pond In my previous blog, “What Tech CEOs Get Wrong About Positioning,” we introduced the concept of market positioning – and specifically, how it helps your customers connect the dots between their needs and your product or service.

Marketing 95

Marketing Strategic Planning Manager 95

Rhythm Systems Growth

SEPTEMBER 7, 2023

Navigating the complex and dynamic business environment requires middle-market CEOs to have a robust and adaptable strategic playbook. This comprehensive guide explores 7 essential plays that every middle market CEO must consider to effectively tackle the challenges and opportunities they may encounter in 2024 and beyond.

Marketing 64

Marketing 64

Forbes Leadership

APRIL 3, 2023

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

Marketing 97

Marketing Media 97

Kellogg Insight

MAY 5, 2023

Creating a market isn’t for the faint of heart. But a dose of humility can go a long way.

Marketing 127

Marketing 127

Forbes Leadership

NOVEMBER 30, 2022

With video consumption at an all-time high, brands and influencers vying for attention online, all while consumer’s attention spans are dwindling, and iOS updates presenting new marketing challenges – it’s a lot for marketers to stay abreast of.

Marketing 103

Marketing Media 103

Help Scout Leadership

AUGUST 22, 2023

Marketing and customer service teams can improve the customer experience (CX) by rejecting the silo mentality and working together. Here’s how. Read the full article

Marketing 73

Marketing 73

Forbes Leadership

FEBRUARY 15, 2023

From the continued rise of artificial intelligence and automation to the increasing role of social media influencers, these trends may help shape the future of digital marketing.

Marketing 104

Marketing Media 104

Forbes Leadership

JUNE 7, 2022

Content marketing is one of the most important marketing tools you need to have in your toolbox as a startup founder.

Marketing 126

Marketing Small Business 126

Forbes Leadership

MAY 31, 2023

CX marketing strategies can help companies create engaging, meaningful relationships with customers that help them to thrive in today’s experience economy.

Marketing 82

Marketing 82

Chief Executive

JUNE 26, 2023

AI 360 Academy // Marketing Generative AI Bootcamp for Marketing Professionals August 15, 2023 1:00 – 4:00 pm ET Online Register Now Learn from experts and industry leaders who have successfully implemented generative AI strategies to enhance customer experiences, optimize campaigns, and drive business growth.

Marketing 52

Marketing Implementation 52

Forbes Leadership

JANUARY 29, 2023

With more and more data at our fingertips, the pressure for marketers to utilize that data to positively impact sales has also increased. 80% of CEOs expect marketers to drive company growth.

Sales 92

Sales Sales Marketing 92

Help Scout Leadership

AUGUST 22, 2023

Color psychology in marketing and branding is more complex than “green conveys calm.” Consider these studies to make better decisions. Read the full article

Marketing 100

Marketing 100

Harvard Business Review

JULY 19, 2023

Sustainably-marketed goods are consistently growing across demographics, indicating that compelling sustainability claims can boost customer engagement and business growth.

Marketing 79

Marketing Benefits 79

Forbes Leadership

JUNE 23, 2022

The chief marketers being inducted into this first class of The Forbes CMO Hall of Fame, share their thoughts on the evolution of marketing and marketing influence in the decade since the Forbes World's Most Influential CMOs list first launched.

Marketing 96

Marketing Media 96

Help Scout Leadership

AUGUST 22, 2023

Adopt these seven simple ecommerce retention marketing strategies. Looking to improve the customer retention rates for your online store? Read the full article

Retention 75

Retention eCommerce Marketing 75

Forbes Leadership

MARCH 28, 2023

Measuring marketing effectiveness is critical for any organization that wants to drive revenue growth and build a strong brand image.

Marketing 84

Marketing Revenue 84

Help Scout Leadership

NOVEMBER 16, 2023

In this guide, we'll explore the essentials of CRM marketing, its benefits, best practices for implementation, and the top CRM tools available in the market. Read the full article

Marketing 45

Marketing Implementation Benefits 45

Forbes Leadership

MAY 24, 2023

Marketers need to balance between spending where they know the audience is and the risk associated with learning what they need to know to prove their investment there.

Marketing 93

Marketing 93