Forbes Leadership

JUNE 6, 2023

Biosocial identity offers a fresh lens to understanding the complexities of consumer behavior that shifts the needle to KickGlass Marketing for good and growth.

Marketing 97

Marketing 97

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Since businesses are also short on cash, their marketing effort has to be undertaken in the most economically efficient way possible. Marketing needs to receive (honest!)

Sales 98

Sales Sales Marketing Revenue 98

Forbes Leadership

JUNE 1, 2023

Learn how Chris Capossela, Microsoft’s Executive Vice President and Chief Marketing Officer is helping the company realize the full market potential the shift to cloud infrastructure, the future of work, a revolution in advanced analytics and AI, cybersecurity, and no-code low-code development affords the business.

Marketing 65

Marketing 65

Forbes Leadership

MAY 24, 2023

Marketers need to balance between spending where they know the audience is and the risk associated with learning what they need to know to prove their investment there.

Marketing 105

Marketing 105

Kellogg Insight

MAY 5, 2023

Creating a market isn’t for the faint of heart. But a dose of humility can go a long way.

Marketing 140

Marketing 140

Forbes Leadership

MAY 15, 2023

Sustainable marketing kills two birds with one stone—reducing the environmental impact of the advertising industry and improving a company’s marketing ROI.

ROI 102

ROI Marketing Advertising 102

Forbes Leadership

MARCH 28, 2023

Measuring marketing effectiveness is critical for any organization that wants to drive revenue growth and build a strong brand image.

Marketing 105

Marketing Revenue 105

Forbes Leadership

MAY 17, 2023

Digital marketers must prioritize privacy and data protection in their practices, especially with the increasing importance of data privacy in the digital world.

Marketing 96

Marketing 96

Forbes Leadership

APRIL 3, 2023

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

Marketing 105

Marketing Media 105

Forbes Leadership

MAY 24, 2023

Here are four strategies I recommend for companies seeking to maximize marketing effectiveness during times of uncertainty.

Marketing 98

Marketing 98

Forbes Leadership

MAY 23, 2023

Uncertainty or even negative market conditions don’t mean you should pause your job search entirely. People still move around, and critical positions need to be filled.

Marketing 105

Marketing 105

Chief Outsiders

MARCH 21, 2023

Microsoft’s recent announcement on adding ChatGPT AI Technology to Bing must be sending warning signals to Google on the future of search marketing. With the integration of ChatGPT in Bing, the search engine will be able to provide results in a natural language – more conversational than a list of links that is today’s norm.

Marketing 97

Marketing Engineering 97

Forbes Leadership

MAY 15, 2023

Besides leading the marketing functions as a people leader, what other attributes do “unicorn CMOs” need to demonstrate to thrive and succeed in the generative-AI era?

Marketing 91

Marketing 91

Forbes Leadership

MAY 22, 2023

Truly personalizing a marketing campaign in an efficient way when you have a large base of prospects and customers can be challenging.

Marketing 98

Marketing 98

Forbes Leadership

APRIL 6, 2023

There are marketing tactics that don’t make the cut, but there are also underrated channels that can give brands easy wins that they should consider.

Marketing 98

Marketing 98

Forbes Leadership

MAY 30, 2023

Learn the biggest digital marketing blunders B2B organizations make, and tips on what to do instead.

B2B 98

B2B Marketing 98

Forbes Leadership

DECEMBER 28, 2022

Rising mortgage interest rates clobbered the single family housing market in 2022, leading to transaction volumes falling sharply and small declines in prices. The market in 2023 will most likely weaken, but some upward potential must be considered—even by those of us who remain pessimistic.

Marketing 116

Marketing Real Estate 116

Forbes Leadership

JANUARY 29, 2023

With more and more data at our fingertips, the pressure for marketers to utilize that data to positively impact sales has also increased. 80% of CEOs expect marketers to drive company growth.

Sales 105

Sales Sales Marketing 105

Forbes Leadership

MARCH 21, 2023

Patient experience can be hijacked by marketers pitching services and products to a captive audience.

Marketing 98

Marketing 98

Forbes Leadership

DECEMBER 21, 2022

Understanding social trends and adjusting influencer marketing strategies will be key to developing successful campaigns and delivering outstanding results for brands in 2023.

Marketing 105

Marketing 105

Forbes Leadership

OCTOBER 27, 2022

Yes, digital marketing is the best, most effective form of marketing ever. But, it’s not the only form of effective marketing.

Marketing 98

Marketing Benefits 98

Forbes Leadership

MAY 3, 2023

Every business has a marketing budget, but few know what’s working for their company and what isn’t.

Marketing 98

Marketing 98

Forbes Leadership

MAY 25, 2023

How can you decide whether and how generative AI might be useful for your marketing efforts? And how can you get started?

Marketing 96

Marketing 96

Chief Outsiders

FEBRUARY 9, 2023

Become a big fish in your pond In my previous blog, “What Tech CEOs Get Wrong About Positioning,” we introduced the concept of market positioning – and specifically, how it helps your customers connect the dots between their needs and your product or service.

Marketing 99

Marketing Strategic Planning Manager 99

Forbes Leadership

NOVEMBER 30, 2022

With video consumption at an all-time high, brands and influencers vying for attention online, all while consumer’s attention spans are dwindling, and iOS updates presenting new marketing challenges – it’s a lot for marketers to stay abreast of.

Marketing 116

Marketing Media 116

Ascend

MAY 16, 2023

Hiring an outsourced marketing agency is a big decision. It’s not much different than hiring an internal person. You'll work with these are people to get important work done, and you want to ensure they’re capable and a good fit.

Marketing 105

Marketing 105

Forbes Leadership

JUNE 1, 2023

Authentic storytelling is the key to inclusive marketing, even when the story isn’t finished.

Marketing 94

Marketing Inclusion 94

Forbes Leadership

MAY 22, 2023

Social media, content marketing and paid media advertising are three of the main drivers behind the transformation. Some aspects of public relations have changed forever.

Media 98

Media Marketing Advertising 98

Forbes Leadership

FEBRUARY 15, 2023

From the continued rise of artificial intelligence and automation to the increasing role of social media influencers, these trends may help shape the future of digital marketing.

Marketing 105

Marketing Media 105

Forbes Leadership

JUNE 6, 2023

It is the start of a new era in marketing, and we are just scratching the surface of it.

Marketing 104

Marketing 104

Forbes Leadership

MAY 25, 2023

By employing data and digital marketing strategies, utilities can rapidly evolve from one-way energy suppliers to trusted partners to improve grid management.

Marketing 82

Marketing Energy Manager 82

Forbes Leadership

MAY 30, 2023

Among the myriad marketing channels available, it may be hard to decipher which will be the most impactful for your B2B enterprise.

B2B 98

B2B Marketing 98

Forbes Leadership

FEBRUARY 16, 2023

While marketing trends are ever-changing, there are a number of key focuses emerging that are worth considering as part of your marketing plan for 2023 and beyond.

Marketing 98

Marketing 98

Forbes Leadership

MAY 24, 2023

As a marketer, you can be one of the biggest advocates and drivers of neurodiversity in the workplace if you make an intentional effort to do so.

Marketing 97

Marketing 97

Forbes Leadership

MAY 30, 2023

With change the only constant, how can marketers best manage budgets? What should we be spending on, and why?

Marketing 95

Marketing Manager 95

Forbes Leadership

MAY 19, 2023

If you play your cards right, you can use this feature to turn your own DTC website into the centerpiece of your omnichannel marketing strategy.

Marketing 82

Marketing 82

Forbes Leadership

MAY 12, 2023

In this article, I'd like to share some important things to keep in mind when working with marketing automation tools.

Marketing 98

Marketing Sales Sales 98