Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 141

Marketing B2C B2B Advertising 141

Peter Winick

OCTOBER 3, 2023

Going from idea to prototype, to marketable product. An interview with Pete O’Heeron about pushing the envelope of science to bring cutting edge offerings to the market. Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in.

Marketing 304

Marketing Rollout Revenue Recruitment 304

Chief Outsiders

JULY 16, 2024

As artificial intelligence rapidly transforms the marketing landscape, companies can deploy smarter, faster, and more efficient marketing strategies. Based on HubSpot's AI Trends for Marketers report, here are the top AI trends shaping the future of marketing for companies of all sizes and stages.

Marketing 60

Marketing 60

Harvard Business Review

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 121

Marketing 121

Chief Outsiders

MARCH 20, 2024

Ever wonder why some marketing initiatives crash and burn despite leadership oversight? The culprit often lurks in one fatal flaw: random acts of marketing. In this article, we delve into five indispensable strategies for dodging these missteps and the dire consequences that follow when marketing lacks a solid game plan.

Marketing 107

Marketing Strategic Planning 107

Harvard Business Review

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 120

Marketing Sales Sales 120

Harvard Business Review

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 118

Marketing Energy 118

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 120

Marketing Scaling Operations Sales 120

Thought Leaders LLC

JULY 1, 2024

Today’s guest post is b y Paul Bramson, CEO — The Paul Bramson Companies Today’s job market is characterized by rapid technological advancements, globalization, and shifting market demands, leading to constant changes. In this environment, the ability to adapt has transitioned from a desirable soft skill to an essential one.

Assets 92

Assets Marketing 92

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 127

Marketing 127

Help Scout Leadership

AUGUST 22, 2023

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

Marketing 98

Marketing Retention 98

Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 98

Marketing Advertising Sales Sales 98

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Marketing 135

Marketing Manager 135

Chief Outsiders

FEBRUARY 8, 2024

Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately.

Marketing 109

Marketing 109

Ascend

DECEMBER 21, 2023

Learn more about the 11 most important values to consider when choosing an inbound marketing agency. Agencies come in all shapes and sizes, with different specialties and talents. But there are core values and skill sets that make some better than others.

Marketing 77

Marketing 77

BetterUp

MAY 12, 2023

Jump to section Is a marketing career worth it? How to get a marketing job: Start with an undergraduate degree 7 hard and soft marketing skills Benefits of marketing for organizations 9 jobs for marketing majors Should I get a master’s degree in marketing? Ready for market

Marketing 98

Marketing Benefits 98

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 103

Marketing Sales Sales Benefits 103

Chief Outsiders

MARCH 28, 2024

Back in the day, pricing was a foundational piece of all marketing strategies. At that time, the intersection of pricing and marketing was seen as a given, almost a tautological concept. When I went to grad school, for example, the four Ps were in vogue – product, price, place, and promotion.

Marketing 64

Marketing 64

Chief Outsiders

NOVEMBER 21, 2023

Recent research reveals a concerning trend - while 90% of CEOs believe their marketing leaders’ roles are well-defined, only 22% of marketing leaders agree. This staggering discrepancy highlights a growing divide in how marketing leadership roles are perceived and utilized in organizations today.

Marketing 94

Marketing 94

AIHR

OCTOBER 25, 2023

Employee marketing is a great, but underutilized, way to align your workforce with your organization’s business objectives and create brand advocacy. This article will explain what employee marketing is and its benefits, as well as provide 10 strategies HR professionals can consider to develop a robust employee marketing strategy.

Marketing 101

Marketing Retention Implementation Employee Engagement 101

SME Strategy

JUNE 18, 2024

Explore how SME Strategy partnered with Cascadia Consulting to develop a successful marketing strategy for fleet electrification.

Marketing 105

Marketing 105

Chief Outsiders

DECEMBER 19, 2023

Article 6 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In a marketplace that's more competitive than ever, optimizing your marketing spend isn't just a best practice—it's a necessity for survival and accelerated growth.

Marketing 111

Marketing Diversity Strategic Planning 111

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 104

Sales Sales Marketing B2B 104

Chief Outsiders

MARCH 21, 2023

Microsoft’s recent announcement on adding ChatGPT AI Technology to Bing must be sending warning signals to Google on the future of search marketing. With the integration of ChatGPT in Bing, the search engine will be able to provide results in a natural language – more conversational than a list of links that is today’s norm.

Marketing 120

Marketing Engineering 120

Ascend

MAY 30, 2024

Understanding the evolving landscape of digital marketing is crucial for small businesses. It's not just about the platforms and tools but also about the changing consumer behaviors and preferences.

Small Business 69

Small Business Marketing 69

Ascend

JANUARY 11, 2024

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development.

Marketing 98

Marketing Advertising Media 98

BetterUp

SEPTEMBER 22, 2023

Jump to section The 10 best marketing soft skills The 10 best marketing hard skills How to showcase your marketing skills Market yourself for career success

Marketing 98

Marketing 98

Chief Outsiders

JANUARY 23, 2024

But it is the aforementioned digital revolution that has humans racing to determine how they can integrate AI into their marketing and business models. The year ahead is fraught with challenges both analog and digital, from a pivotal presidential election to economic uncertainty.

Marketing 111

Marketing Sales Sales 111

Harvard Business Review

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Marketing 107

Marketing Inclusion Manager Diversity 107

UVA Darden

MAY 9, 2024

AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations harnessv Thu, 05/09/2024 - 16:05 9 May 2024 Entrepreneurship & Innovation Gosia Glinska The latest advances in artificial intelligence offer companies unprecedented opportunities to become more customer centric.

Marketing 98

Marketing Benefits Rollout Business Administration 98

Ascend

MARCH 14, 2024

Learn more about the fundamental sales and marketing strategies that align the buyer experience to increase awareness, loyalty, and sales.

Sales 81

Sales Sales Marketing 81

Ascend

FEBRUARY 14, 2024

Plan your marketing budget wisely! Here are cost projections for building an online presence that attracts and engages your target market.

Marketing 72

Marketing 72

Ascend

MAY 6, 2024

Rob Wilson, VP of Marketing at VivoSense, describes how Ascend Business Growth was instrumental in helping the early-stage company achieve the next level of growth.

Marketing 98

Marketing 98

Chief Outsiders

NOVEMBER 9, 2023

Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey , B2B companies' marketing spending in 2023 increased by only 2.3%.

Marketing 111

Marketing B2B Strategic Planning 111

Chief Outsiders

MAY 22, 2024

In today’s marketing environment, forging that bond is more important than ever before. Customers love feeling known and appreciated by the companies and brands that have earned their business and loyalty. When companies miss the mark on personalizing their offerings, this incredibly important value proposition becomes muted.

Marketing 64

Marketing Accounts 64

Ascend

MARCH 18, 2024

Learn how to choose the best strategic marketing leader for your growth plan. Building a successful business starts with the right team.

Marketing 93

Marketing 93

Chief Outsiders

DECEMBER 20, 2023

Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive.

Sales Funnel 111

Sales Funnel Marketing Sales Sales 111