Remove A/B Testing Remove Digital Transformation Remove ROI Remove Sales
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The 3 Pillars of an Effective Data Management Strategy: Monitoring, Tracking, and Reporting

SME Strategy

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.