Elevating the Event Space | Kraig Kleeman
Peter Winick
SEPTEMBER 21, 2023
Before Kraig was rocking the stage, he had authored The Must-React System, and he explains why when doing outreach leading with value proposition and product benefit language might seem intuitive it actually isn’t the most effective method. If the audience has zoned out, they will not take in the information. Pretty eclectic.
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