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Your Social Media Presence Can Help You Land (or Lose) a Job Opportunity

Harvard Business Review

And if you’re currently employed, how do you walk the tightrope between subtly reaching out to your social media contacts and not setting off alarm bells with your employer? In this article, the author speaks with two experts about how to strategically manage your presence on social media when searching for a new role.

Media 145
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The Untapped Powerhouse: Why CEO Social Media Presence Matters

Chief Outsiders

In today's digital age, consumers and potential employees are increasingly turning to social media to understand the companies they interact with. This extends beyond just a catchy company bio and curated product photos.

Media 119
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Good Disruption: Social Media

UVA Darden

Surgeon General issued an advisory on the negative effects of social media on teen mental health. Mike and Yael speak with UVA Darden alum Travis Nixon (MBA '16), Machine Learning Engineer with Meta, about how we might use AI and data to redefine the user experience on social media to achieve healthier outcomes.

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7 Pillars of a Successful Social Media Strategy

Ascend

These 7 basic steps can help you launch an effective social media strategy to increase brand recognition, website visitors, and sales leads.

Media 94
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How Thought Leaders Can Thrive in a Digital World | Robert Hargrove

Peter Winick

” This insightful discussion explores the evolving landscape of thought leadership, focusing on the shifting dynamics in publishing and the rise of social media. This led to a conversation about how thought leadership has moved from long-form content, such as books, to short-form content on social media.

Media 302
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From Basketball to Books | Owen Sammarone

Peter Winick

After Owen was contacted by a heart doctor, seeking to pay for promotion of his new book to Owen’s followers he realized Unleash the Knowledge could be more than an social media platform. Three Key Takeaways: In order to grow a social media platform, you need to create a niche that works for your audience and provides value.

Media 310
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How Retailers Became Ad Platforms

Harvard Business Review

McKinsey estimates that by 2026, retail media will add $1.3 In this article, the authors introduce readers to the main kinds of retail media, discuss three strategic challenges that they present, and provide guidance for effectively managing those challenges. trillion to enterprise values in the U.S.