Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud
Brian Balfour
FEBRUARY 7, 2017
The biggest retention questions at SoundCloud Around late 2014 to early 2015, the SoundCloud team identified retention as an area of improvement, especially on the mobile side. The catch was that they’d have to AB test it against the existing client side notifications, with additional complexity around handling the rollout up to production.
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