AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations
UVA Darden
MAY 9, 2024
As University of Virginia Darden School of Business Professor Rajkumar Venkatesan expounds in his recent book, The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing , AI can help companies create and deliver superior customer value through personalized products and services.
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