AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations
UVA Darden
MAY 9, 2024
For example, in 2016, the European Union enacted the General Data Protection Regulation (GDPR), a law mandating that firms manage customer data according to a set of principles and safeguards, including obtaining consent from customers before using their data. Policymakers respond to such concerns with new laws and regulations.
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