2016 ROI Scaling Workflows 
Andrew Chen
JULY 20, 2020
When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. We were growing linearly, not exponentially. Those are your Adjacent Users.
Andrew Chen
JULY 20, 2020
When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. We were growing linearly, not exponentially. Those are your Adjacent Users.
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