Remove A/B Testing Remove B2C Remove Benefits Remove Sales
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Help the user understand how they would benefit from hosting with you, and address all of their concerns. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. The main benefit is generally brand-building.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Help the user understand how they would benefit from hosting with you, and address all of their concerns. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. The main benefit is generally brand-building.