article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Help the user understand how they would benefit from hosting with you, and address all of their concerns. Stage : Early-stage for B2C, an evergreen lever for B2B. We needed to move fast and acquiring companies with inventory in these competitive markets provided an immediate benefit. The main benefit is generally brand-building.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Help the user understand how they would benefit from hosting with you, and address all of their concerns. Stage : Early-stage for B2C, an evergreen lever for B2B. We needed to move fast and acquiring companies with inventory in these competitive markets provided an immediate benefit. The main benefit is generally brand-building.