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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Stage : Early-stage for B2C, an evergreen lever for B2B. Examples : Tips : Takes very few people to operate, should pay for itself from day 1. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Cost : Medium. Cost : Medium.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Stage : Early-stage for B2C, an evergreen lever for B2B. Examples : Tips : Takes very few people to operate, should pay for itself from day 1. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Cost : Medium. Cost : Medium.