article thumbnail

How Support Teams Can Improve Customer Retention

Help Scout Leadership

In this article, we discuss the role of support teams in retaining customers and show how to combine high-quality, empathetic customer service with a deliberate focus on business growth. What is customer retention and how is it measured? Plugging these numbers in to the formula, we get: (580-100)/500 x 100 = 96% retention.

Retention 115