Audience Advocacy and Thought Leadership | Cristina Loughrey
Peter Winick
NOVEMBER 21, 2022
Or are we getting wrapped up in just a bulk audience that you want for vanity metrics? And the problem is we get down to ROI and there’s always going to be someone that says, well, but how much is it going to cost per person? Now that’s everybody and that’s even true B2C. That’s a tough challenge.
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