article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. Long-term, measure the ROI to make sure it’s worth the time. Retention metrics roundup of articles and links by Andrew Chen. Cost : Medium.

article thumbnail

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. Long-term, measure the ROI to make sure it’s worth the time. Retention metrics roundup of articles and links by Andrew Chen. Cost : Medium.

article thumbnail

Audience Advocacy and Thought Leadership | Cristina Loughrey

Peter Winick

Or are we getting wrapped up in just a bulk audience that you want for vanity metrics? And the problem is we get down to ROI and there’s always going to be someone that says, well, but how much is it going to cost per person? Now that’s everybody and that’s even true B2C. That’s a tough challenge.

Metrics 246