Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. Long-term, measure the ROI to make sure it’s worth the time. Tactic #21: Optimize retention. Cost : Medium. Examples : Lyft: [link].

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. Long-term, measure the ROI to make sure it’s worth the time. Tactic #21: Optimize retention. Cost : Medium. Examples : Lyft: [link].

User Experience 48

User Experience Retention Marketing Travel 48

Peter Winick

NOVEMBER 21, 2022

Or are we getting wrapped up in just a bulk audience that you want for vanity metrics? And the problem is we get down to ROI and there’s always going to be someone that says, well, but how much is it going to cost per person? Now that’s everybody and that’s even true B2C. Bill Sherman Well.

Metrics 246

Metrics Sales Sales Retention 246