A/B Testing, Benchmarking, Manager and Revenue

What to look for when you’re hiring a Head of Growth

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. These are problems to be managed, not fully solved. I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this.

Scaling

Scaling Marketing Recruitment B2B

What to do when product growth stalls

Andrew Chen

AUGUST 10, 2023

For better or worse, I’ve had this conversation with product managers and entrepreneur many times over the years. Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. I use tons of A/B testing and experiments in messaging to make this happen.

Retention

Retention Metrics Marketing Scaling

OrgDev Digest

What to look for when you’re hiring a Head of Growth

What to do when product growth stalls

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