Andrew Chen

OCTOBER 17, 2017

Comic books? If a customer is trying to book a restaurant in the Hayes Valley neighborhood of San Francisco, you don’t care much how many restaurants are also on the platform in Manhattan. In many ways, this is just a classic retention problem, except with multiple players within the ecosystem. “No-brainer pass.”

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Tactic #21: Optimize retention. Cost : Small.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Tactic #21: Optimize retention. Cost : Small.

User Experience 48

User Experience Retention Marketing Travel 48