28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb
Andrew Chen
JUNE 25, 2019
Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Converting travelers to hosts definitely moved the needle when we launched a new market. Long-term, measure the ROI to make sure it’s worth the time. Once you reach scale, fraud becomes a real issue. Airbnb Germany.
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