Andrew Chen

OCTOBER 17, 2017

If you tend to get homesick after a few days or don’t sleep well unless you’re in your own bed, this is definitely not the position for you. Then people asked if I could pass on a post about a job or something for sale. We live out of suitcases, and our most important possessions are our MacAirs and our Passports.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

SEPTEMBER 4, 2018

Can we break down some of the key metrics that are often used in these discussions including just what the definitions are and maybe just talk through how to think about them? . And you can start to draw conclusions, sort of a natural A/B test in order to do that. Andrew: Right. But that hack was a wonderful thing.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

This is where the classical definition of a “network effect” is wrong. Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!), The Escape Velocity stage is all about working furiously to strengthen network effects and to sustain growth.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Converting travelers to hosts definitely moved the needle when we launched a new market. Once you reach scale, fraud becomes a real issue. Watch for it as you grow, and invest in addressing it. Tactic #9: Convert demand to supply.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. I use MAUs in this example but you could also use active subscribers, or users who have bought something in the past 30 days, or some other definition.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Converting travelers to hosts definitely moved the needle when we launched a new market. Once you reach scale, fraud becomes a real issue. Watch for it as you grow, and invest in addressing it. Tactic #9: Convert demand to supply.

User Experience 48

User Experience Retention Marketing Travel 48