Standing Up and Institutionalizing Thought Leadership | Bill Sherman
Peter Winick
DECEMBER 1, 2022
Bill Sherman We need to set up our recruiting function or accounts payable. You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And you’ve got to be able to show the ROI from that. And marketers.
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