How To (Actually) Calculate CAC
Andrew Chen
DECEMBER 20, 2016
CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. In Facebookâs case the paying customer are advertisers so CAC is the cost to acquire a new advertiser. Example 2: SaaS Company w/ Inside Sales.
111 
Let's personalize your content