Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers
Chief Executive
JUNE 3, 2022
In the best-run agencies, about 60% to 70% of new net revenue comes from existing clients. mergers, reorganizations). . So, when setting your growth goals for the year, you need to take both numbers (new revenue and attrition) into account. Unfortunately, it’s easy to forget them when you’re in the day-to-day weeds.
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