Exclusive: Jim Collins on ‘Thriving In Chaos’
Chief Executive
JULY 25, 2022
They didn’t do well in that environment, and the engine blocks cracked. We went back and ran an analysis on the cash-to-assets ratio of companies that did really well in these kinds of environments, even when they were small. We found that the discipline to have a very high cash-to-assets ratio showed up early in their history.
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