Assets, Metrics, Operations and White Paper

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Assets

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White Paper

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

DECEMBER 1, 2022

What its roles and responsibilities are, where it sits within the organization, and then what are the measurements, metrics and outcomes? You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome.

Marketing

Marketing Metrics Accounts Payable Media

Customer Retention: CEOs Share Strategies

Chief Executive

DECEMBER 1, 2022

If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan. So when we engage, we are literally having a business-level discussion around the metrics they’re trying to drive. Then respond to those signals. “If

Retention

Retention Travel Software Digital Transformation

OrgDev Digest

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Customer Retention: CEOs Share Strategies

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