Remove B2B Remove Benefits Remove Sales Management Remove Scaling
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. Using Nick’s book as an example, Peter walks through the process of taking a book from shelf to scale. Another component to taking a book to scale is moving the contents to versatile offerings. What can you do to ensure the success of your work? A piece of the strategy is.

Scaling 130
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Developing Assessments from Thought Leadership | Tony Alessandra

Peter Winick

Where we tend to put our energy and efforts in and I think is where you are as well, Tony, is in the B2B side, on the enterprise side. But the benefit is I’m collecting emails. Some people simply want the questions with what’s called a Likert scale. It might even be viably commercially successful.

Sales 130
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence.

Marketing 130