Remove is-your-execution-really-connected-to-your-strategy-infographic
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The Four Elements of Thought Leadership | Bill Sherman

Peter Winick

An idea is a short, provocative statement that catches the attention of your target audience and gets them invested in learning more. Content encompasses the stories, data, anecdotes, case studies, and examples that support your ideas. If you want a fraction of your audience’s time you need to provide value.

Scaling 245
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What Creating 300 Blog Posts Taught Us About Content Marketing

15Five

Today we celebrate a huge milestone… this is our 300th Blog Post (cue celebratory trumpets, virtual balloons, and superfluous exclamation marks)!!! We’ve come a long way since our first blog post was published in April of 2013. The first step is knowing who your target audience is and what they want to read.