How To (Actually) Calculate CAC
Andrew Chen
DECEMBER 20, 2016
CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Instead of turning off the new channels we tried in March, we would probably make the decision to scale them. You can solve this in one of two ways: 1.
111 
Let's personalize your content