Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers
Chief Executive
JUNE 3, 2022
In the best-run agencies, about 60% to 70% of new net revenue comes from existing clients. mergers, reorganizations). . So, when setting your growth goals for the year, you need to take both numbers (new revenue and attrition) into account. Increase exposure to the sales side.
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